Tag: marketing

Lessons from Sports in Social Media

July 4, 2014 Content Marketing no comments


All eyes will be on Neymar tonight (courtesy of Happy Holidays 2014)

Tonight (or tomorrow afternoon), soccer fans around the world will be eagerly catching two monumental World Cup 2014 quarter final matches: France vs Germany and Brazil vs Colombia. While many would catch it on TV, I bet that their fingers will be actively updating their Facebook pages, Twitter and Google+ accounts while watching the “beautiful game”.

Indeed, sports and social media is a match made in heaven. The instantaneous, intimate and interactive nature of social and mobile technologies make them perfect platforms to fuel our sporting desires.


Enjoy Year Long Offers With The Entertainer App

April 2, 2014 Blog 2 comments

Recently, my family (two adults and one 10 year old) “broke” our record when we paid $91 for breakfast of egg benedicts, pancakes, and fine coffee at a popular cafe. While we were mentally (and financially) prepared for that enjoyable meal, it seemed quite clear that dining out and entertaining can be costly. Especially when we are only free on peak periods – Friday evenings, Saturdays and Sundays.

Fortunately, there is a way for us to have our cake and eat it – without breaking the bank. Introducing The Entertainer Singapore.


The Death of the Music Album

March 30, 2014 Business and Management 1 comment


Katy Perry’s Prism isn’t getting off to a colourful start (courtesy of The Katy Perry Wiki)

Katy Perry is a global mega-star.

Her music videos on YouTube generate hundreds of million views (over 201 million for “Roar”). Her Facebook fan page has almost 60 million “likes”. Over 47 million followers worship her on Twitter. Her hits (like “Fireworks” and “Teenage Dream”) are so well known that anybody from school kids to grandparents are humming along to their melodies.


Why Prison and Locker Rooms are Pink

March 19, 2014 Business and Management no comments

Why Prison and Locker Rooms are Pink
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)

Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?

Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.


5 Reasons why Frozen is Fabulous

February 9, 2014 Content Marketing 1 comment


Courtesy of Disney

Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.

Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.