Your Guide To The Digital World
Over 1,300 articles and resources to help you succeed in the social and digital world.
Why Content Matters
Content is the life blood of search engines and social media. Without content, Facebook is boring while Google has nothing to search for!
According to the Content Marketing Institute:
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Content marketing involves creating, curating and sharing content to acquire new customers or delight existing ones throughout the customer life cycle. They include web and blog articles, photos, infographics, videos, newsletters, presentations, white papers, podcasts, and e-books. The most valuable content helps customers to solve problems, reduce pain or increase pleasure.
Connect With Us
See what we share on social media daily!
Cooler Insights is a digital marketing agency which specialises in brand storytelling, content marketing, social media marketing and public relations. Our clients include MNCs, GLCs, non-profits, SMEs and start-ups. You can learn more about our agency here.
Connect with us on these digital and social platforms:
by 
Browse Our Library
We’ve been around since October 2005…
Cooler Insights keeps you updated on the latest developments in content marketing, social media marketing, public relations, business and more. Dig into our extensive repository of over 1,300 articles on content and digital marketing or business topics covering the latest trends, thoughts and tips.
Content and Social Media
Insights from the digital world
The Pros and Cons of Social Media Marketing
What are the benefits and challenges of social media marketing? Learn what these are, and how you can take advantage of these qualities.
Business and Management
Articles on business, management and more…
These Five Steps Will Help You Overcome Life Challenges
What should you do when life's problems comes thick and fast? Here's a simple five step process which you can adopt to triumph over life's trials.
About Cooler Insights
Founded by social media stalwart Walter Lim, Cooler Insights is a business blog, consulting firm, digital marketing agency and training services provider. We work with a team of about eight content strategists, designers, SEO experts, and PPC specialists to provide holistic content and digital marketing services to our clients.
Learn more about Walter here.
Digital Marketing Services
Image courtesy of Freepik
Need help to raise your brand awareness? Wish to bring in more leads through your online and social media marketing efforts?
From brand storytelling, content marketing, to social media marketing and public relations, Cooler Insights have helped over 40 companies and organisations to improve their online game.
Find out more about our services here.
Training and Mentoring
To date, we have trained over 1,000 business leaders, professionals, managers and executives in social media marketing, content marketing, public relations, and branding.
We can assist you in widening and deepening your knowledge and skills in digital marketing, branding and PR.
Learn more about your training opportunities here.