Competitive analysis traditionally required hours of manual research, from checking competitor websites to tracking pricing changes and cataloging product updates by hand. Thanks to Artificial intelligence (AI), such tedious and manual processes have now been streamlined. AI does so by compressing potentially weeks of work into minutes.
Do you know that Artificial Intelligence (AI) can greatly boost your referral marketing efforts?
Referral marketing turns happy customers into potential sources of new business. A recommendation from someone who already knows and uses a brand can open the door to new customers through an existing relationship.
You’ve probably heard this one before: “Content marketing is dead.”
Maybe you have even said it yourself. With AI pumping out articles in seconds, Google drowning organic search in ads (and its AI overviews), and TikTok replacing blog posts, it’s fair to wonder if content marketing stands a chance anymore.
Brand health tracking has traditionally helped businesses measure how consumers perceive their brands, from awareness and consideration to loyalty and advocacy.
As consumer behavior becomes more complex, these traditional measurements need to account for new ways people discover, evaluate and interact with brands.
What will help you stand out when almost everybody has access to the same AI tools?
Will it be better prompts? Faster output? A larger collection of AI applications?
Email marketers face persistent challenges that drain time and resources. True personalization remains elusive, return on investment (ROI) is hard to prove and repetitive tasks bury strategic work.
Wish to generate a better marketing ROI? Consider the art and science of gifting.
In a world filled with content clutter, a valued gift actually speaks louder than the slickest ads which money can buy.
Out-of-home (OOH) advertising is an effective way to reach large audiences at a given time. However, organizing such campaigns can be slow and labor-intensive, mainly due to the scale of the effort.
These difficulties are changing. With conversational AI and automation, you can plan and launch campaigns faster, turning processes that used to take weeks into a much more agile workflow.
If you’re running demand generation through a network of channel partners, you already know how this tends to go.
The strategy looks like a winner on paper. Then you get into the actual doing of it and things start ripping apart at the seams.
Social listening has long been part of social media marketing, but its capabilities are quickly evolving. From a way to track brand mentions, it can now identify pre-purchase intent.
With this information, marketing teams can optimize their marketing efforts while coordinating with sales and product teams to deliver quality transactions.