Wish to generate a better marketing ROI? Consider the art and science of gifting.
In a world filled with content clutter, a valued gift actually speaks louder than the slickest ads which money can buy.
Posts Under: Content Marketing
How Conversational AI and Automation Shorten OOH Campaign Cycles
Out-of-home (OOH) advertising is an effective way to reach large audiences at a given time. However, organizing such campaigns can be slow and labor-intensive, mainly due to the scale of the effort.
These difficulties are changing. With conversational AI and automation, you can plan and launch campaigns faster, turning processes that used to take weeks into a much more agile workflow.
Co-Marketing With Channel Partners: Best Practices For Modern Digital Marketers
If you’re running demand generation through a network of channel partners, you already know how this tends to go.
The strategy looks like a winner on paper. Then you get into the actual doing of it and things start ripping apart at the seams.
Social Listening for Intent Signals: How Marketing Tech Identifies Pre-Purchase Behavior
Social listening has long been part of social media marketing, but its capabilities are quickly evolving. From a way to track brand mentions, it can now identify pre-purchase intent.
With this information, marketing teams can optimize their marketing efforts while coordinating with sales and product teams to deliver quality transactions.
Adapting Businesses’ Marketing Approach in the Age of AI Fatigue
The constant flood of information, updates and news about artificial intelligence has finally breached the metaphorical dam, leaving the general public uncomfortably submerged. Will businesses have to abandon their AI investments to break through to them?
Marketing Strategy 101: The DAD Marketing Framework
Wish to get better results in your online or offline marketing efforts? Consider asking DAD!
No, I’m not asking you to consult your father figure for marketing advice—unless he happens to be a marketing expert.
How Conversational AI Supports Marketing Content Navigation and Discovery
Have you deployed conversational AI to help users navigate your site? Marketing teams may be producing more content than ever, but that content isn’t always easily accessible.
Often, case studies, blog posts, videos, and white papers may be too advanced for a visitor early in their journey.
The AI-Augmented Marketer: Redefining Marketing Roles When Automation Handles Execution
AI Image by Google Gemini
Have you incorporated Artificial Intelligence (AI) into your work as a marketer?
AI has redefined how marketing professionals approach everything from content creation, performance analysis, to lead generation and customer service. Since it is so different from every technology that came before it, its impact will be unprecedented.
How to Win in Brand and Product Positioning
Effective positioning is the difference behind great and average brands. With the right brand and product positioning, your products and services can easily stand out from the competition.
Unfortunately, many companies get it totally wrong—at least according to positioning expert April Dunford.
How to Measure Your Meta Ads Success
Wish you knew how well your Facebook or Instagram ads are doing? You’re not alone.
I’ve met countless small business owners who tell me they “boosted a post” or “ran some ads,” but when I ask how those ads performed, the answers get fuzzy.