How to Create Marketing Magic with Defining Moments

October 3rd, 2018   •   2 comments   

Winning Moment

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Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?

The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
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12 Powerful Ways To Use Psychology In Digital Marketing

August 29th, 2018   •   1 comment   

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“The best marketing doesn’t feel like marketing.” – Tom Fishburne

This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
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Social Media Storytelling: 7 Winning Formulas

August 23rd, 2018   •   no comments   

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Like a good wine, great stories only get better with age.

Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
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Killer Content Marketing Tips: SEO vs Social Media Writing

August 15th, 2018   •   4 comments   

A great content marketer is a digital tight rope walker.

You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.
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How DBS Uses Content Marketing And Storytelling To Woo Customers

August 6th, 2018   •   no comments   

PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical

Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?

Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
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6 Cs of Effective Storytelling on Social Media

June 26th, 2018   •   1 comment   

Image from Pixabay

The art and science of storytelling is a tale as old as time.

Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
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3 Timeless Principles of Great Brand Storytelling

May 30th, 2018   •   1 comment   

timeless brand storytelling

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What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?

In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
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10 Top Social Media Marketing Ideas for Travel Brands

May 3rd, 2018   •   5 comments   

Social Media Marketing for Travel Industry

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The travel and hospitality business is a highly competitive and brutal one.

Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
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How To Craft Meaningful Stories On Social Media

April 25th, 2018   •   3 comments   

Photo by Kaboompics.com from Pexels

Storytelling is both an anchor and compass for social media marketing.

Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
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Why Customer Experience is the New Marketing

April 12th, 2018   •   no comments   

Customer experience is fast becoming the number one digital marketing strategy.

Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
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