Posts Under: Content Marketing

Love & Attraction in the New Age

April 9, 2007 • Content Marketing, Public Relations • 7 comments


Paris Hilton – just a fad or an enduring icon in the age of attraction?

I have been reading Derrick Daye’s awesome blog for its unique branding insights and came across the idea of the Attraction Economy and its accompanying concept of Lovemarks. Both were created by CEO of Saatchi and Saatchi, Kevin Roberts.

According to Kevin,

“Human attention was the principal coinage of the Attention Economy; human emotion is what funds the Attraction Economy. Emotion is tough to nail down because its complexities are beyond measure. Just take that at face value. Our facial muscles can move in 10,000 possible combinations to reveal what we are feeling. The Attraction Economy is not “one hit and you’re it.” Attraction demands emotion, but emotion with purpose.”

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Mark Twain The Blogging Guru

December 22, 2006 • Content Marketing, Social Influence • no comments
mark twain photo
Photo by sfjalar

Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!

Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.

“Whenever you find you’re on the side of the majority, it is time to reform.”

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Stop Disturbing Me!

November 16, 2006 • Content Marketing • no comments

As a marcoms professional, I often fall into the stereotype of thinking of customers as “targets”, “demographic groups” and “segments”.

Ad men and women are especially prone to this, and an entire discipline – media planning – was hatched with the sole purpose of cornering prospects every which way they go. We want to make sure that our entire arsenal of Weapons of Mass Distraction (also WMD) are trained to hit as many vict….sorry customers as possible.

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How Analogies and Metaphors Uplifts Your Content

November 9, 2006 • Content Marketing • 2 comments

Analogies and Metaphors

An example of an advertising analogy and metaphor (source of image)

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.

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Ten Gahmen Blogging Commandments

October 17, 2006 • Content Marketing • no comments

I am in a whimsical mood tonight so decided to do something irreverent (and maybe irrelevant). What I shall call the 10 commandments of gahmen blogging.

1) Thou shalt not flame, troll nor comment spammeth thy fellow blogger, no matter how tempting. Instead, thou shalt seek to use tactful and civil ways to engage thy fellow citizen.

2) Thou shalt abide by the Official Secrets Act and Instruction Manuals at all times. Thy livelihood dependeth on this.

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