Content Marketing | Cooler Insights

9 Elements of Japanese Aesthetics

December 4, 2012 • Content Marketing • 7 comments

I love Japanese art and culture.

Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.

While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!

Aristotle’s Timeless Secret to Great Content

November 30, 2012 • Content Marketing • 2 comments

“File:Philosophie-grèce Aristotle.jpg” by solut_rai is licensed under CC0 1.0

Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.

Do you want to know what it is?

Gamestorming: A Tool for Innovation (Book Review)

Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?

With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.

November 19, 2012 • Content Marketing • 2 comments

Business vector designed by Freepik

Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?

Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.

The Power of Positive Stories

November 9, 2012 • Content Marketing, Public Relations • no comments

Jesus certainly knows the power of good stories! (courtesy of Life with Da Man CD)

Since time immemorial, storytelling has influenced billions around the globe.

We’ve all heard of cave men and women sitting around a fireplace, listening intently as a wizened elder regaled the tribe with heroic chronicles of his younger days.

Want Your Kid to be a Whizzard?

November 3, 2012 • Content Marketing • no comments

OK, the exams are over. We parents can all relax now, right?

Wrong!

If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush?

From Integrated Marcoms to Content Marketing

October 29, 2012 • Content Marketing • 7 comments

Courtesy of fedobe

What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?

The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.

What can marketers do in such a landscape?

How to Write for Your Audiences

October 27, 2012 • Content Marketing, Public Relations • no comments

Courtesy of NewGadget00

Consider the following two headlines:

“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”

Posts Under: Content Marketing