Tag: blogging

How To Build Your Personal Brand Through Content Marketing

August 20, 2015 Personal Branding no comments

Designed by Chaay_tee

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?


Who’s Your Influencer?

December 27, 2014 Social Influence no comments

Xiaxue versus Gushcloud

Courtesy of Xiaxue

By now, everybody would have heard of the great brouhaha between influencer/blogger Xiaxue (aka Wendy Cheng) and influencer marketing agency Gushcloud.

While enmity between Nuffnang’s stalwart Xiaxue and competitor Gushcloud isn’t new, the latest episode saw the queen of blogging publishing a no-holds-barred post purporting that Gushcloud misled advertisers by inflating its influencers’ blog statistics, instructing influencers to mask advertorials, misreporting earnings, and fudging YouTube viewership figures.


Are You a Social Media “Porn” Star?

November 13, 2014 Content Marketing, Social Influence no comments

building porn photo

We are living in the age of “porn”. And most of it has very little to do with sex.

Unlike the more salacious kind, such “porn” are usually completely safe for families and kids. Unfortunately, like their more notorious namesake, such behaviours could be addictive. Carried to extremes, they can be unhealthy for one’s mental and physical well-being.

In fact, some of us are so obsessive compulsive about capturing and sharing every waking moment that we end up suffering cold turkey if our Digital Documenting & Distribution Devices (4Ds) go haywire or are wrangled away from us!

What are the kinds of “porn” that we are talking about?


Singapore Blog Awards Rides Again!

August 17, 2014 Content Marketing, Social Influence no comments


Congratulations to all the winners of the Singapore Blog Awards 2014!

Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee Kuan Fung (Head, Chinese Newspapers Digital Strategy, SPH), the awards helped build the careers of numerous social media stars over the years. Many have gone on to become long-time friends and buddies.

Officiated by Ms Sim Ann, Minister of State for Communications and Information, and Education, the awards this year was held at The Ground Theatre at *SCAPE in Orchard. Other than the prize presentation itself, attendees were treated to a rousing dance performance as well as a “best dressed” competition.


Six Qualities of Successful Bloggers

July 27, 2014 Content Marketing, Social Influence no comments


Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.