Tag: copywriting

Content Marketing Strategy: 4 Questions Before You Start

February 14th, 2019   •   no comments   

Businessman asking questions

Designed by Freepik

“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter

Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.

Read More


Master Business Blog Writing in 11 Easy Steps

January 23rd, 2019   •   no comments   

Love them or loathe them, blogs are still alive. And they’re kicking butt in the digital world.

Marrying search and social, blogging remains a sustainable way for marketers to drive qualified visitor traffic to your website and landing pages.
Read More


Content Marketing 101: How To Write Effective Copy

January 8th, 2019   •   1 comment   

In the digital world, a wall of text is an ugly thing.

And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Read More


6 Cs of Effective Storytelling on Social Media

June 26th, 2018   •   1 comment   

Image from Pixabay

The art and science of storytelling is a tale as old as time.

Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
Read More


These 5 Whys Will Boost Your Content Marketing

March 1st, 2018   •   no comments   

toyota photo

Photo by JeepersMedia

Since time immemorial, we have been mesmerized by the “Whys”.

Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Read More


7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
Read More


Top Copywriting Tips to Increase Your Conversion Rates

November 28th, 2017   •   1 comment   

Credit: Pixabay

If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.

Your copy is the voice of your brand, and the medium for the bulk of your marketing efforts.
Read More


The Essential Guide to Writing Great Online Content

November 1st, 2017   •   no comments   

Guide to Writing Great Online Content

Designed by Freepik

How do you write so well on social media? What can I do to speed up my writing skills?

These are two of the most common questions I’ve often been asked as a social media trainer, content marketing specialist, and business blogger.
Read More


How To Write Like a Content Marketing Rock Star

October 19th, 2017   •   1 comment   


Original photos by Freepik

The greatest challenge in content marketing lies in creating compelling content.

Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
Read More


10 Ways to Fix Your Content Marketing Writer’s Block

September 28th, 2017   •   1 comment   

content marketing writers block

Designed by Freepik

As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.

When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Read More


Page 1 of 41234