In the digital world, a wall of text is an ugly thing.
And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
If consistency is the backbone of content marketing, then copywriting is the sinew that binds everything together.
How do you write so well on social media? What can I do to speed up my writing skills?
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.
Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
The single biggest challenge faced by many online marketer and sales persons: They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.