Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
Perpetually plagued by digital distractions? Need a better way to succeed in your life’s work?
Consider the tenets of Deep Work, a new productivity strategy to help you to get more out of your professional life.
Robert Iger courtesy of the Walt Disney Company
The Walt Disney Company (aka Disney) is the world’s largest entertainment conglomerate.
It generated a staggering US$69.570 billion in revenue in 2019.
Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.