Tag: Book Reviews

How Freaks Can Be Great Entrepreneurs

July 8, 2016 Business and Management no comments

Why Freaks Make Great Entrepreneurs

Chris Brogan (above) is a freak. And a very successful one too.

Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.


5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18, 2016 Content Marketing 1 comment

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.


How the world’s leaders influence us to believe

August 4, 2015 Social Influence no comments

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.