Tag: Book Reviews

How Freaks Can Be Great Entrepreneurs

July 8, 2016 Business and Management no comments

Why Freaks Make Great Entrepreneurs

Chris Brogan (above) is a freak. And a very successful one too.

Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.


5 Keys to Creativity [Book Review of “Ignore Everybody”]

February 18, 2016 Content Marketing 1 comment

Ignore Everybody

Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?

Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to CreativityCreator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.


How the world’s leaders influence us to believe

August 4, 2015 Social Influence no comments

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.


Inbound Marketing 101: A Beginner’s Guide

June 18, 2015 Content Marketing no comments

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.


Taking Down Goliath: Digital Marketing 101

February 16, 2015 Content Marketing, Social Influence 2 comments

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   


Twitter Is Not a Strategy: Book Review

January 7, 2015 Content Marketing, Social Influence 1 comment

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.