Tag: Book Reviews

Inbound Marketing 101: A Beginner’s Guide

June 18, 2015 Content Marketing no comments

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.


Taking Down Goliath: Digital Marketing 101

February 16, 2015 Content Marketing, Social Influence 2 comments

Taking Down Goliath - Digital Marketing 101

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.   


Twitter Is Not a Strategy: Book Review

January 7, 2015 Content Marketing, Social Influence 1 comment

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.


Thrive: Book Review

December 18, 2014 Book Reviews, Personal Branding 1 comment

Arianna Huffington Thrive
Courtesy of AARP

How do you define success? Can it be measured by wealth or power alone?

Apparently no. Not least according to Arianna Huffington, founder and editor of Huffington Post Media Group – one of the world’s most influential news and information brands.  In her latest book Thrive, Huffington proposes that there is a “third metric” which quantifies success by one’s well-being, wisdom, sense of wonder, and ability to give.


Brand Media Strategy – Book Review

November 19, 2014 Content Marketing, Social Influence 1 comment

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.


The Power of Right Believing: Book Review

October 19, 2014 Blog, Book Reviews 1 comment

The Power of right Believing

What should we do when life throws us lemons? After all, we are living in a flawed world and are prone to anxieties, guilt, torment, depression, and all kinds of problems.

The answer, according to Pastor Joseph Prince, is to believe right. In his latest book, The Power of Right Believing, Prince teaches that “right believing always produces right living” and allows us to “let go of a life of defeat and step into a life full of victory, security, and success”. Focusing our thoughts on God’s love and mercy yields far better outcomes than believing in unhealthy emotions which lead to “toxic feelings of guilt, shame, condemnation, and fear” and ultimately negative behaviors, actions and addictions.