What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.
Tag: Book Reviews
How Freaks Can Be Great Entrepreneurs
Chris Brogan (above) is a freak. And a very successful one too.
Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.
Six Strategies of Quiet Influencers
Is it possible for an introvert to be a social influencer? Most definitely!
Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts
5 Keys to Creativity [Book Review of “Ignore Everybody”]
Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?
Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to Creativity. Creator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
How the world’s leaders influence us to believe
Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?
Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
This book brought tears of sweet nostalgia to my eyes
Do you know that Dhoby Ghaut, which means “washing place”, got its name from dhobis or laundry men who plied their trade there?
Or that dead pigs could sometimes be seen floating along the river near Queenstown back in the 60s?
Inbound Marketing 101: A Beginner’s Guide
Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
Present Shock: When Everything Happens Now
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
10 Human Drives That Make You Alive
Brendon Burchard (source of image)
What makes us truly alive in whatever we do? How can we lead lives brimming with energy, engagement and enthusiasm?
Enter The Charge. Subtitled “Activating the 10 Human Drives That Make You Feel Alive”, this easily read tome provides lots of fodder for anybody seeking to achieve more with life.
Taking Down Goliath: Digital Marketing 101
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.