How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?
Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
How do you define success? Can it be measured by wealth or power alone?
Apparently no. Not least according to Arianna Huffington, founder and editor of Huffington Post Media Group – one of the world’s most influential news and information brands. In her latest book Thrive, Huffington proposes that there is a “third metric” which quantifies success by one’s well-being, wisdom, sense of wonder, and ability to give.
How do we combine the discipline of media planning with cutting edge developments in the digital age?
Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.
What should we do when life throws us lemons? After all, we are living in a flawed world and are prone to anxieties, guilt, torment, depression, and all kinds of problems.
The answer, according to Pastor Joseph Prince, is to believe right. In his latest book, The Power of Right Believing, Prince teaches that “right believing always produces right living” and allows us to “let go of a life of defeat and step into a life full of victory, security, and success”. Focusing our thoughts on God’s love and mercy yields far better outcomes than believing in unhealthy emotions which lead to “toxic feelings of guilt, shame, condemnation, and fear” and ultimately negative behaviors, actions and addictions.
The ageing consumer is one of the most profitable yet untapped segment. Every year, billions of dollars are left on the table by companies around the world as they ignore this increasingly influential and affluent group of consumers.
Why are some folks blessed with riches while others struggle to make ends meet? What is the magic formula to wealth?
The answer, according to renowned millionaire guru T. Harv Eker, is found in one’s money blueprint. In his bestselling book, Secrets of the Millionaire Mind, Eker urges us to change our personal money blueprint and reprogramme the way we think, feel and act in order to achieve mastery over our wealth, attain financial freedom, and lead more meaningful lives.
Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’sThe Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.