“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Image from Charm Magazine
When was the last time you did something truly creative? How did it feel?
Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?
Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to Creativity. Creator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
Image from ahhh_poetry
Have you heard the story of the frog in a boiling pot?
Well, if you drop a live frog into a boiling pot of water, it would immediately leap out and save its life. If, however, our webbed protagonist sits comfortably in a pot of room temperature water which is slowly heated up, it would be slowly boiled to death.
Frog legs, anyone?
Air Asia knows a thing or two about catching attention (source of image)
Let’s face it. We have all hit the content marketing wall.
Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.
How are you going to deliver that compelling piece of customer-focused content?
Courtesy of An Adventure in Words
What is the most terrifying thing to a writer, blogger or author?
One that could totally ruin his or her day?