Tag: behavioural economics

Digital Marketing Strategy: Winning Principles Rooted in Psychology

May 14th, 2019   •   no comments   

Wish to improve your online conversion rates? Want to attract more customers to buy from you?

Anchor your digital marketing strategy on the firm foundations of web psychology.
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How to Create Marketing Magic with Defining Moments

October 3rd, 2018   •   3 comments   

Winning Moment

Designed by Freepik

Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?

The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
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How to use Psychology in Social Media Marketing

July 30th, 2018   •   no comments   

The Psychology of Social Media Marketing

Original image from Freepik

Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?

Consider peeping into the most amazing technology of all time – the human brain.
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These 6 Things Will Make You Addicted To Digital Technology

December 21st, 2017   •   2 comments   

Designed by Freepik

Do you know what the single biggest irony of the digital age is?

Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.
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7 Triggers of Human Attention in the Digital Age

August 22nd, 2017   •   no comments   

Are you capturing their attention? (designed by Freepik)

Attention is the most important resource in the digital age.

It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
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8 Winning Ways to Think Like a Freak

March 17th, 2016   •   no comments   

Think Like a Freak Stephen Dubner Steven Levitt

Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)

Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.

If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
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The 3 Illusions of the Social Media Age

April 23rd, 2015   •   1 comment   

optical_illusion_11
Don’t let your eyes fool you (courtesy of Tech Whiz)

We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.

Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.
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Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
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The Power of Self-Fulfilling Prophecies

June 27th, 2014   •   no comments   

The Power of Self-Fulfilling Prophecies
Courtesy of Fearless Men

You woke up late. As you rushed to get ready for breakfast, you stubbed your toe against a table.

“Ouch! #%*@&!”
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Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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