Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Tag: behavioural economics
Upstream: How to Nip Problems in the Bud [Book Review]
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
The Essential Guide To Neuromarketing For Digital Marketers
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
How To Improve Your Social Influence (And Why It Matters)
Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
8 Ways to Boost Online Conversions with Behavioural Science
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Digital Marketing Strategy: Winning Principles Rooted in Psychology
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
How to Create Marketing Magic with Defining Moments
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
How to use Psychology in Social Media Marketing
Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?
Consider peeping into the most amazing technology of all time – the human brain.
These 6 Things Will Make You Addicted To Digital Technology
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.
7 Triggers of Human Attention in the Digital Age
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.