Posts Under: Public Relations

Nikon Photo Contest: Viral Sensation or PR Fiasco?

January 31, 2016 Public Relations 2 comments

Nikon captures Photo Yu Wei

Courtesy of Nikon Facebook

“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”

OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.


Managing the 4 Types of Communication Crises

July 5, 2015 Public Relations 2 comments

Four Kinds of Communication Crises

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?

Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.