Donald Trump-Kim Jong Un Summit: What We Singaporeans Can Do

June 10th, 2018   •   no comments   

Source of image

I’m so excited. History could be made here in sunny Singapore.

For the first time in decades, a North Korean leader will meet an American president in a historic peace summit. If things go as planned, it could signify the end of the Korean war.
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Can Bad Online Publicity Be Good PR For Your Brand?

May 17th, 2018   •   1 comment   

Bad News Good Publicity

Original image by Freepik

Everybody loves the limelight. Well, almost everyone.

Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
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Timeless PR Lessons from North and South Korea’s Peace Summit

April 29th, 2018   •   1 comment   

History was made in the Korean Peninsula on Friday, 27 April 2018.

North Korean leader Kim Jong Un and South Korean president Moon Jae In signed a peace declaration to signify the end of hostilities between the two adjoining nations (and possible denuclearisation).
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What AirAsia Can Teach Airlines About Crisis Communications

July 23rd, 2017   •   no comments   

AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)

Airline incidents and accidents are magnets for public attention.

Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic. 
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8 Things You Didn’t Know About The Media

September 22nd, 2016   •   no comments   

8-things-you-didnt-know-about-the-media

Courtesy of Phil Wolff 

I’ve got some shocking news for you. Ready for it?

Much of what you read, view or listen in the news doesn’t quite tell you the full picture of what’s happening in your community, city, country, region or world.
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Public Relations Strategies in the Digital Age

July 19th, 2016   •   no comments   

Gini Dietrich of Spin Sucks

What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?

Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
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Nikon Photo Contest: Viral Sensation or PR Fiasco?

January 31st, 2016   •   2 comments   

Nikon captures Photo Yu Wei

Courtesy of Nikon Facebook

“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”

OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
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Managing the 4 Types of Communication Crises

July 5th, 2015   •   no comments   

Four Kinds of Communication Crises

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?

Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.
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8 Ways to Build Online Trust

March 19th, 2015   •   3 comments   

8 Ways to Build Online Trust
Courtesy of Leading With Trust

Do you know what the most important asset in the digital age is?

Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.

The answer is TRUST.
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Global Findings in Social Media Customer Service

February 3rd, 2015   •   no comments   

Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?

The answers may surprise you!
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