Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.
Or even a super-villain like the Joker (above).
(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)
Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”