Tag: consumer psychology
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Hayao Miyazaki’s movies are full of anti-heroes (courtesy of The Playlist)
Have you watched a Hayao Miyazaki movie like “Spirited Away”, “Howl’s Moving Castle” or “Princess Mononoke”?
If you did, you would have noticed something.
Miyazaki’s protagonists are anything but strong and heroic. On the contrary, they are often plagued by uncertainties, weaknesses and worries. However, we still love them! (Or at least I do)
Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”