Tag: Content Marketing

The 5 Top Digital Marketing Trends for 2019

January 17th, 2019   •   no comments   

Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?

In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
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Content Marketing 101: How To Write Effective Copy

January 8th, 2019   •   1 comment   

In the digital world, a wall of text is an ugly thing.

And your role as a content marketer is to pulverize that “thing” with the sledgehammer I am going to give you.
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Social Media Marketing in 2019: 8 Things You Need To Try

January 3rd, 2019   •   no comments   

The year ahead promises to be exciting and challenging for social media marketers.

From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
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The Essential 10-Step Guide To Building Your Personal Brand Online

December 19th, 2018   •   14 comments   

Designed by Katemangostar

Can you name me the top digital marketing agencies in the world?

I bet that most of you would have trouble remembering any of them. This isn’t surprising considering that most agency’s prefer their client campaigns to hog the limelight.
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How Churches Can Use Social Media Marketing

December 12th, 2018   •   no comments   

social media church

As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.

Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
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How to Set Effective Social Media Marketing Goals

November 15th, 2018   •   1 comment   

Designed by Freepik

The old adage “You cannot manage what you do not measure” rings especially true in the age of digital and social media.

With thousands of available tools online, many of them free, virtually every single step of your social media marketing activity can be monitored, tracked and quantified.
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Top Three Social Media Marketing Mistakes Made By Singapore Companies

October 31st, 2018   •   no comments   

Top Social Media Marketing Mistakes

Designed by Evening_tao

You know what puzzles me about businesses in Singapore?

The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.
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10 Social Media Marketing Strategies To Help Educators Score

October 9th, 2018   •   1 comment   

Asian Educator

Designed by Freepik

Yes, we’ve all heard that there will be fewer examinations in Singapore schools.

Despite these measures, education will remain highly competitive here.
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Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27th, 2018   •   1 comment   

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
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7 Important Jobs Every Social Media Manager Must Do

September 12th, 2018   •   2 comments   

Designed by Freepik

Social media managers are the lynch pins of your social media marketing efforts.

Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
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