Tag: Content Marketing
7 Important Jobs Every Social Media Manager Must Do
Social media managers are the lynch pins of your social media marketing efforts.
Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
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12 Powerful Ways To Use Psychology In Digital Marketing
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
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Social Media Storytelling: 7 Winning Formulas
Original image from Freepik
Like a good wine, great stories only get better with age.
Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
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Killer Content Marketing Tips: SEO vs Social Media Writing
A great content marketer is a digital tight rope walker.
You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.
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How DBS Uses Content Marketing And Storytelling To Woo Customers
PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical
Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?
Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
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6 Cs of Effective Storytelling on Social Media
Image from Pixabay
The art and science of storytelling is a tale as old as time.
Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
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3 Timeless Principles of Great Brand Storytelling
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
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10 Top Social Media Marketing Ideas for Travel Brands
The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
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How To Craft Meaningful Stories On Social Media
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
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How To Work From Home And Make Money Online
Do you wish to start your own business one day? Or work from the comfort of your own home?
I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
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