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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
Tag: Content Marketing
Understanding The Landing Pages Report In Google Analytics
A lot of people shy away from Google Analytics, but in actuality, it is not as scary as it seems.
Google Analytics is an important tool that helps you to understand how your landing pages are performing. On top of that, it also helps you to track your audiences’ journey along your site and what you can do to optimize your landing pages’ performances.
Why You Need To Be Intentional In Social Media Marketing
You know what’s the biggest mistake I commonly see in social media marketing?
This—confusing your professional social media brand with your personal social media profile.
Content Marketing Strategy: Why You Need to Tell Their Story First
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Wish to better capture and sustain your audience attention in content marketing? Start by telling a story!
Make it one that is relevant and compelling to your target customers while addressing their specific pain point.
How to Generate Leads through Content Marketing
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Wish to generate quality leads through content marketing? Need a systematic process to attract, nurture, and convert leads through content marketing?
You’ve come to the right place!
The Five Essential Steps in a Sales and Marketing Funnel
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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
How To Build the Best Wireframe for Your Website
If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.
Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.
How to Build a Digital Portfolio for Your Personal Brand
A digital portfolio is the best thing that you can do to build your personal brand.
In an age where smartphones, apps and social networks are ubiquitous, everybody is looking for a digitally savvy employee or business partner.
Content Marketing 101: How to Repurpose Your Content
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
Content Marketing Best Practices: Developing Atomic Habits
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.