Tag: Content Marketing

Top Three Social Media Marketing Mistakes Made By Singapore Companies

October 31st, 2018   •   no comments   

Top Social Media Marketing Mistakes

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You know what puzzles me about businesses in Singapore?

The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.
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10 Social Media Marketing Strategies To Help Educators Score

October 9th, 2018   •   1 comment   

Asian Educator

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Yes, we’ve all heard that there will be fewer examinations in Singapore schools.

Despite these measures, education will remain highly competitive here.
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Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27th, 2018   •   1 comment   

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
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7 Important Jobs Every Social Media Manager Must Do

September 12th, 2018   •   1 comment   

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Social media managers are the lynch pins of your social media marketing efforts.

Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
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12 Powerful Ways To Use Psychology In Digital Marketing

August 29th, 2018   •   1 comment   

Image from Freepik

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
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Social Media Storytelling: 7 Winning Formulas

August 23rd, 2018   •   no comments   

Original image from Freepik

Like a good wine, great stories only get better with age.

Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
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Killer Content Marketing Tips: SEO vs Social Media Writing

August 15th, 2018   •   4 comments   

A great content marketer is a digital tight rope walker.

You need to balance sharing valuable content with your audiences with converting them to becoming your customers. And to do so while continually monitoring the shifting sands of online algorithms.
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How DBS Uses Content Marketing And Storytelling To Woo Customers

August 6th, 2018   •   no comments   

PM Lee receives a $50 note that was in circulation in 1968 as a commemorative gift from DBS at SPARKS: The Musical

Do you know that DBS is one of the top content marketing brands in Singapore? Or that it is a keen proponent of brand storytelling?

Formerly known as the Development Bank of Singapore, DBS is synonymous with the growth and industrialisation of Singapore.
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6 Cs of Effective Storytelling on Social Media

June 26th, 2018   •   1 comment   

Image from Pixabay

The art and science of storytelling is a tale as old as time.

Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
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3 Timeless Principles of Great Brand Storytelling

May 30th, 2018   •   1 comment   

timeless brand storytelling

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What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?

In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
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