Tag: digital marketing

November 9, 2021 • Social Influence • no comments

Business photo created by tirachardz – www.freepik.com

Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.

Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.

How to Make B2B Marketing Videos That Convert Views into Leads

September 7, 2021 • Content Marketing • no comments

One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.

Around 60% of businesses have started using videos as their top marketing tool.

The Importance of Data Protection in Digital Marketing

August 19, 2021 • Content Marketing • 3 comments

Mikael Blomkvist by Pexels

To launch an effective marketing campaign, it’s essential to have a reputable data source to personalise messaging and accurately target your customers. But how do you go about protecting your data so it doesn’t end up in the hands of hackers?

Five Great Examples of Clean Web Designs

July 20, 2021 • Content Marketing • 1 comment

Wish to improve the performance of your website? Consider using a clean web design.

A minimalist design puts the focus on your product or service. It reduces distractions and shines the spotlight on your product or service.

June 30, 2021 • Social Influence • 2 comments

Here’s a good way to improve your social media marketing strategies: Tap on the principles of social influence.

And the best person to learn from is probably Dr Robert B. Cialdini—the “godfather” of social media influence.

Why the 4 Ps of Marketing Aren’t Dead Yet

May 18, 2021 • Content Marketing • 1 comment

Heard of the 4 Ps of marketing (aka the Marketing Mix)? What about the acronyms STP?

Well, many of the new generation marketers hadn’t. And it figures.

How to Create a Flawless Marketing Strategy for Your Small Business

April 13, 2021 • Content Marketing • 2 comments

Running a small business and feeling all ragged?

Its not surprising, considering how small business owners have to make the most of the limited time and resources available to them.

7 Improvements Your E-commerce Business Needs to Make Immediately

December 22, 2020 • Content Marketing • 6 comments

If you run an online store, you’re probably wondering how you can improve your e-commerce business.

The competition for digital sales is fierce and relentless — with an endless array of competitors nipping at your heels.

A 10-Step Digital Marketing Strategy for Singapore Startups

December 8, 2020 • Content Marketing • no comments

Business photo created by jcomp – www.freepik.com

Congratulations! You’ve just newly launched your startup business in Singapore.

As you mull over the thousand and one things you need to do to fuel your entrepreneurial venture, there is one thing you simply cannot ignore.

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