Tag: digital marketing

10 Top Social Media Marketing Ideas for Small Businesses

February 28th, 2019   •   no comments   

Do you run a small business? Wish to improve your brand awareness, generate business leads and attract customers using social media?

In this article, I will cover the social media marketing strategies and tactics that I use as a small business owner, using mostly cheap or free apps and tools.
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Why K-Pop Marketing Rocks: Lessons For Non Superstars

January 30th, 2019   •   no comments   

Heard of the Korean boy band BTS? Well, they recently created a huge buzz when fans queued overnight just to get into their concert in Singapore.

Also known as the Bangtan Boys, the K-Pop group’s August 2018 hit Idol earned a Guinness World Record for the most viewed music video online in 24 hours, thrashing heavyweights like Taylor Swift.
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The 5 Top Digital Marketing Trends for 2019

January 17th, 2019   •   1 comment   

Ready for digital marketing in 2019? Keen to learn more about digital marketing trends in the year ahead?

In this article, I will survey the online marketing landscape and describe developments in online advertising, apps, and content that are likely to take flight in 2019.
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Social Proof: 10 Immediate Ways To Boost Marketing Results

December 26th, 2018   •   1 comment   

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What do social media marketing success have in common with long snaky queues at a restaurant?

The answer lies in two words: social proof.
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The Beginner’s Guide to Growth Hacking Marketing

November 22nd, 2018   •   1 comment   

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Unless you’ve been sleeping under a rock all this while, you probably heard of the term “growth hacking” bandied about in start-up circles.

Billion dollar “unicorn” companies like Facebook, Airbnb, Uber, Dropbox and Instagram have growth-hacked their way into billions of dollars of investor value.
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10 Social Media Marketing Strategies To Help Educators Score

October 9th, 2018   •   1 comment   

Asian Educator

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Yes, we’ve all heard that there will be fewer examinations in Singapore schools.

Despite these measures, education will remain highly competitive here.
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12 Powerful Ways To Use Psychology In Digital Marketing

August 29th, 2018   •   1 comment   

Image from Freepik

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

This quote by the famous creator of Marketoonist cartoons rings especially true in the world of digital marketing, where the competition for the attention, interest and wallets of your audiences can be brutal.
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How To Work From Home And Make Money Online

April 5th, 2018   •   3 comments   

Work From Home Online Business

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Do you wish to start your own business one day? Or work from the comfort of your own home?

I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
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10 Social Media Marketing Lessons from Top Singapore Brands

March 30th, 2018   •   no comments   

Social Media Lessons Singapore

Wish to improve your social media marketing game in Singapore?

Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
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32 Content Tactics To Boost Your Social Media Engagement

March 22nd, 2018   •   2 comments   

30 Content Tactics to Boost Social Media Engagement

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Size does not matter to social media marketers anymore. Well, at least not as much as it used to.

With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
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