In digital marketing, growing a startup is vastly different from marketing a large company.
While the principles of digital advertising, content marketing, SEO, social media marketing, and other aspects of digital marketing remain the same, their application would probably differ.
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Wish to succeed in the fast growing world of digital marketing? Wonder how you can be a successful digital marketer?
Start by identifying the traits which most successful digital marketers have!
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Retail as we know it is dying. And it ain’t just Covid-19’s or e-commerce’s fault.
Just look at the number of retailers around the world (and right here in Singapore) that are rolling down the shutters.
Robinsons, Top Shop, MPH, Esprit, Toys R Us, Zara, H&M—these bellwether icons of brick-and-mortar retail are either filing for bankruptcy or closing stores by the thousands.
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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
Digital marketing can be a huge boost to your company, regardless of its size.
However, you need to choose the right digital marketing agency—the quality of your agency partner’s digital marketing content can make or break your business.
Wish to grow your start-up or small business tapping on digital marketing strategies without a website? Don’t have the time, money, energy or expertise to build a website to promote your products and services?
Don’t worry – there are lots of different digital marketing strategies and techniques you can apply without a website. The best thing is that most of these strategies do not involve coding, programming or any technical stuff!
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
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Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.
Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.
One of the latest content marketing trends that businesses are hopping on is video marketing. And for good reason too.
Around 60% of businesses have started using videos as their top marketing tool.
Online contests are excellent ways to reach new customers and spread the word about your brand. Part of the art and science of gamification, contests on Facebook, LinkedIn, Instagram, TikTok, or other online channels can help you to reach new audience segments.
If you choose the prize wisely and know how to run one, you can even gain word-of-mouth marketing momentum without spending a fortune!