Tag: social media strategy

Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27th, 2018   •   1 comment   

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
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7 Important Jobs Every Social Media Manager Must Do

September 12th, 2018   •   1 comment   

Designed by Freepik

Social media managers are the lynch pins of your social media marketing efforts.

Traditionally subsumed under departments like Marketing, PR, or Customer Service, digital business functions like social media management are now carrying their own weight.
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7 Social Media Marketing Trends to Follow in 2018

March 8th, 2018   •   no comments   

Designed by Freepik

2017 is probably best remembered as the year social media became mass broadcast media.

By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
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9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12th, 2018   •   no comments   

Year Of The Dog CNY 2018

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom. 
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11 Winning Qualities of Likeable Businesses

October 31st, 2013   •   no comments   

likeable-business

The world of business is like a cocktail party. At least according to Dave Kerpen.

To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
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Psst! Wanna Hear the Secret To Success?

April 13th, 2013   •   no comments   


Can you guess what my name is? (courtesy of Film Quest)

Secrets. Mysteries. Codes. Puzzles. Riddles.

These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations are formulated.
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The Book of Business Awesome/ UnAwesome (Review)

January 13th, 2013   •   no comments   

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

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Social Media Content Strategy: Create, Curate or Circulate?

November 19th, 2012   •   2 comments   

Should You Create Circulate or Curate

Business vector designed by Freepik

Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?

Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
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Social Media Optimisation or Originality?

November 13th, 2012   •   no comments   


Do social media gurus exist? (courtesy of Brian Copeland)

I’m caught in a digital dilemma.

On the one hand, I know that I should find ways to raise my social media score (courtesy of Klout.com). There are lots that I can do to “game the system”.
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Content Marketing: Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

why-helping-beats-selling-anytime
Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.

And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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