Tag: social media strategy

Talent Attraction through Social Media

August 22, 2010 Social Influence no comments

Source: The Sirona Says Blog

In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.

In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.


Collecting versus Creating – A Digital Dilemma?

June 10, 2010 Blog 2 comments


Don’t just collect tonnes of digital crap! (source)

Beyond the curation of online information (text, photos, videos, games etc), social media strategists should also learn how to be judicious in the art and science of collection. However, just like working in a museum, collecting digital “treasures” need to be done purposefully.

Frequent online users collect (and consume) a lot of things.