Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!
But how do business owners, brand managers, and individuals like you build a successful TikTok account?
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?
Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.
Can you guess which is the most profitable generation to tap? No, not the Gen Zs but their parents — the Gen-Xes!
Generation X is the biggest spending generation today. In countries like the US, folks aged between 40 – 60 spent an average of $83,357 per year — just over $20,000 more than Baby Boomers.
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?
Do you know what’s the biggest mistake in social media marketing?
One that many companies and individuals are guilty of time and time again?
Want to win hearts across all ages with your social media? Let’s unpack the art of making social media content that speaks to multiple generations — from Gen Z to Baby Boomers!
Different generations have unique needs and preferences when it comes to interactions with marketers. This can make matters relatively simple if your business is only targeting a single generation.