Are you a social media manager tasked to grow your community of fans on Facebook, Instagram, LinkedIn and TikTok? Wish to recruit, nurture and foster a community of raving fans and followers?
As I’ve previously said, “If content is king, community must be queen.“
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Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.
Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.
Need to better way to schedule and manage your social media content calendar? Consider developing a social media content plan!
As the saying goes, fail to plan and plan to fail. That saying is just as relevant in social media marketing as it is in any other areas of business.
Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.
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Leads are the lifeblood of both B2B and B2C businesses. While you can try selling to strangers, converting a prospect who has warmed up to your brand is often far easier.
But how can you do so using Facebook Ads? What are the steps needed to effectively launch a Facebook Lead Generation Campaign?
Image Source: Pexels
Social media is the primary way to reach audiences around the planet.
Channels like Facebook, Instagram, LinkedIn, Twitter, and TikTok provide incredible opportunities for instant connections and an in-built shareability factor that is any marketing team’s dream.
Online contests are excellent ways to reach new customers and spread the word about your brand. Part of the art and science of gamification, contests on Facebook, LinkedIn, Instagram, TikTok, or other online channels can help you to reach new audience segments.
If you choose the prize wisely and know how to run one, you can even gain word-of-mouth marketing momentum without spending a fortune!
What exactly is a vlog? A popular theory is that vlog stands for video blog. Similarly, creating a vlog entails developing a short video documentary that expresses personal ideas via video rather than text or pictures.
Source: Pexels
Wish to tap on Instagram Live (IG Live) to grow your business? You’re in for a treat today!
Instagram Live is an innovative way to livestream on one of the most popular social media platforms to date. For businesses, Instagram Live is extremely beneficial.
According to Influencer Marketing Hub, Instagram Live offers the following features for businesses:
As a result, Instagram Live can do the following for your business:
In this article, we’ll explore why Instagram Live should be an essential part of your business, as well as 4 great tips on how to use this livestreaming miracle to your advantage.
Let’s jump right in!
“Many businesses are taking advantage of Instagram in numerous ways, including live streaming,” says Vivian Walsh, a marketing writer at Lia Help and State of writing.
“According to Sprout Social, about 90% of consumers follow businesses on Instagram. Therefore, it’s imperative for businesses to use Instagram to get in front of their customers faster. That’s part of why Instagram Live exists, so that Instagrammers and businesses can reach their intended audiences.”
With Instagram Live, you get to interact with potential customers (along with existing customers) in more ways than one.
Since more people are on their mobile devices these days, and since they’re willing to follow businesses online, Instagram Live is your ticket to catering to consumers in today’s digital world.
As you can see, Instagram Live can do wonders for your business. By having a strategy for your live broadcasts on the social media giant, you’ll be able to engage with your customers more.
With that said, here are 4 helpful tips on how to improve your experience using Instagram Live for business purposes:
First, viewers need a reason why they should tune in to your live broadcast on Instagram.
What is it that you’re offering to viewers? What is their reward for not missing your broadcast? These are some things to think about when going live.
The good news is that you can offer incentives for those who tune in to watch your live video. Here are some great tactics you can use to offer potential viewers the right incentives:
One great example is Sephora’s Instagram Lives. Sephora is an online beauty retailer that takes advantage of Instagram as a way to promote their beauty products to their customers – new and existing. Whenever they go live, they would offer incentives like answering viewer questions and sharing sneak peeks on their products.
Source: Influencer Marketing Hub
Even when your live video gets low viewership, you can still offer incentives for future viewers by making it known in the video. Just say in your video something like: “If you’ve missed the broadcast, then don’t worry! We’ll leave the window open for [incentive] for the next 24 hours!”
Who said that an Instagram Live video can’t be promoted ahead of time?
If you’re looking to raise awareness about your upcoming broadcast, you can start creating posts on Instagram (as well as on other social media platforms) promoting your upcoming Live. Whether you use pre-made assets from online resources like Canva, or you make assets from scratch, your posts should contain the following:
Source: Canva
Completed your live video session on Instagram? Your journey hasn’t ended yet.
Source: Sprout Social
“The live video doesn’t have to die once the broadcast is over,” says Hamish Ridley, a business blogger at Boom essays and Essay Roo. “Once you’ve finished your live video, direct future viewers to that broadcast by repurposing that video as a Story and or Highlight. While Stories only last for 24 hours, creating a Highlight can extend its lifetime on your Instagram. You can add the live video to either a new highlight, or to an existing one.”
Here’s how to pull the link of an Instagram Story:
Source: Pngkey
Finally, your Instagram Lives should follow a set of goals. Let’s call them SMART goals! A SMART goal consists of the following factors: specific, measurable, attainable, relevant, and timely.
As you can see, SMART goals will act as roadmaps for how you can broadcast live on Instagram, on behalf of your business.
Source: Pixabay
By using Instagram Live for your business, you’ll be able to reach to more and more customers online. We hope that this quick guide will help your business to thrive in the digital world with our 4 great tips!
Good luck!
Elizabeth Hines is a writer and editor at UK Writings and Do my paper. She is also a contributing writer for OX Essays review. As a content writer, she writes articles about latest tech and marketing trends, innovations, and strategies.
Business photo created by drobotdean – www.freepik.com
Lacking ideas for your social media marketing campaigns? Need a systematic process to curate and generate social media content ideas?
Content is the fuel that keeps social networks like Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter alive. Instant messaging apps like WhatsApp, WeChat, Telegram and Line also depend on content to keep communication channels active and alive.