Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Posts Under: Social Influence
The Beginner’s Guide to Facebook Retargeting Ad Campaigns
Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?
Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.
Tailoring Your Social Media Strategy for Gen-X Consumers
Can you guess which is the most profitable generation to tap? No, not the Gen Zs but their parents — the Gen-Xes!
Generation X is the biggest spending generation today. In countries like the US, folks aged between 40 – 60 spent an average of $83,357 per year — just over $20,000 more than Baby Boomers.
How to Produce a Winning Social Media Content Show
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
How To Create Effective Social Media Marketing Videos
Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
Engagement vs Conversion: Which Matters More?
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?
The Number One Mistake in Social Media Marketing
Do you know what’s the biggest mistake in social media marketing?
One that many companies and individuals are guilty of time and time again?
Creating Social Media Content to Reach Multiple Generations of Consumers
Want to win hearts across all ages with your social media? Let’s unpack the art of making social media content that speaks to multiple generations — from Gen Z to Baby Boomers!
Different generations have unique needs and preferences when it comes to interactions with marketers. This can make matters relatively simple if your business is only targeting a single generation.
Social Media Marketing vs Content Marketing: Which is Better?
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
How Companies Are Incorporating Automation Tech In Influencer Marketing
Image by Gerd Altmann from Pixabay
Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.
Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.