Social media is certainly the place to be. Especially if you’re a marketer trying to reach your customers.
From Facebook, Instagram, Twitter, and LinkedIn to YouTube, Pinterest and other social channels, billions of folks around the globe are on a social network every single second.
Wish to use Instagram Stories to market your brand? Unsure what you should be sharing “live” on Instagram Stories?
In this article, I will be giving you a brief introduction to what Instagram Stories is, and suggest how you can use it to promote your brand just like how influencers do.
You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
Do you run a small business? Wish to improve your brand awareness, generate business leads and attract customers using social media?
In this article, I will cover the social media marketing strategies and tactics that I use as a small business owner, using mostly cheap or free apps and tools.
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
Artificial Intelligence (A.I.) and chatbots are two of the hottest digital marketing trends in 2019.
Integrating state-of-the-art technology with algorithms and actions that mimic human behaviors, they can exert a profound impact on our world.
Heard of the Korean boy band BTS? Well, they recently created a huge buzz when fans queued overnight just to get into their concert in Singapore.
Also known as the Bangtan Boys, the K-Pop group’s August 2018 hit Idol earned a Guinness World Record for the most viewed music video online in 24 hours, thrashing heavyweights like Taylor Swift.