Smartphones and social media are both a boon and a bane.
As a social media marketer, I love the opportunities which blogs, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Pinterest offer to me. My current lifestyle as an online entrepreneur is largely possible due to the affordances provided by social technologies.
What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.