Want to win hearts across all ages with your social media? Let’s unpack the art of making social media content that speaks to multiple generations — from Gen Z to Baby Boomers!
Different generations have unique needs and preferences when it comes to interactions with marketers. This can make matters relatively simple if your business is only targeting a single generation.
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
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Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.
Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.
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As a business owner, you know that following through on your products is everything. Putting effort into the goods and services you produce is what makes them special and attracts your customer base.
A great product and a great experience are what ultimately keep them coming back. But is this enough to survive and thrive in the social age?
Curious to know how Social Media Marketing will look like in 2023? What are the major trends to consider for social networks like Facebook, Instagram, TikTok, LinkedIn, YouTube and Twitter?
Before we go there, let us first do a quick recap of 2022.
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Social media and beauty brands are a match made in heaven. So many people utilize social media for everything from beauty tips to product reviews and recommendations.
So, if you aren’t utilizing the best practices for marketing your beauty brand online, you could be missing out on thousands of potential customers.
Need a novel new way to manage your social media marketing efforts? One that focuses on storytelling as its core?
Consider the SHARE methodology of social media storytelling created by Claire Diaz-Ortiz.
You know what’s the biggest mistake I commonly see in social media marketing?
This—confusing your professional social media brand with your personal social media profile.
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Are you running a small business? If you are, you need to pay attention to social media marketing as a cost-effective business growth strategy.
The challenges of owning a small business can be immense. After all, it is estimated that more than 20% of small businesses fail within two years, while only around 25% of new businesses can be expected to still be around in 15 years.
Talk to any marketing team in the world. You’ll likely hear mention of utilizing influencers to get the word out about new products.
Influencer marketing is a growing business in the digital marketing scene. These days, even micro influencers with only a few thousand followers are getting in on the action.