Posts Under: Social Influence

How to Craft Social Media Content for a Local Singapore Business

July 16, 2024 • Social Influence • no comments

Food photo created by freepik – www.freepik.com

Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?

In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.

How Social Media Influences Your Mental Health

February 28, 2024 • Book Reviews, Social Influence • 2 comments

Feeling stressed out and losing your mind over social media? You’re not alone!

All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.

50+ Top Content Tips from TikTok Influencers

February 6, 2024 • Social Influence • no comments

TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!

But how do business owners, brand managers, and individuals like you build a successful TikTok account?

Facebook Marketing Best Practices for Small Businesses

November 7, 2023 • Social Influence • 5 comments

Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.

The Beginner’s Guide to Facebook Retargeting Ad Campaigns

November 7, 2023 • Social Influence • no comments

Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?

Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.

Tailoring Your Social Media Strategy for Gen-X Consumers

October 9, 2023 • Social Influence • no comments

Can you guess which is the most profitable generation to tap? No, not the Gen Zs but their parents — the Gen-Xes!

Generation X is the biggest spending generation today. In countries like the US, folks aged between 40 – 60 spent an average of $83,357 per year — just over $20,000 more than Baby Boomers.

How to Produce a Winning Social Media Content Show

September 13, 2023 • Social Influence • no comments

If content is king, and community is queen, then your social media channel must be the castle.

The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.

How To Create Effective Social Media Marketing Videos

September 6, 2023 • Social Influence • 2 comments

Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?

In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.

Engagement vs Conversion: Which Matters More?

August 10, 2023 • Social Influence • 3 comments

Which matters more in the world of social media marketing: engagements or conversions?

Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?

The Number One Mistake in Social Media Marketing

June 6, 2023 • Social Influence • 2 comments

Do you know what’s the biggest mistake in social media marketing?

One that many companies and individuals are guilty of time and time again?

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