Heard of the term social commerce? It describes how ecommerce is fast becoming a social media mediated activity.
The line between content consumption and purchasing has indeed blurred in our digital world. What once required multiple steps — discovery to checkout — now happen in moments on your social feed.
Last week, I was invited to attend Meta’s first-ever creator-focused insider briefing in Singapore, held at their Marina One offices. The event is part of a new initiative called the Meta Megaphone Program—a global program for business-focused creators like me.
It offers early access to advertising tools, the opportunity to participate in research and press events, and additional support to grow visibility through Meta’s own platforms.
Are you looking to tap on TikTok as a digital marketing channel? What are the tips, tricks and techniques that you need to know to master this social media app?
With its unique content consumption patterns and highly engaged user base, TikTok has made a huge impact in how consumers spend their time online. It is also a golden opportunity for FMCG, retail, and F&B brands to connect with their target audiences in an authentic and impactful way.
What is the best social media post frequency for Facebook, Instagram, LinkedIn, TikTok and X (Twitter)? How often should you post on social media—multiple times per day, daily, or just once a week?
Is there a preferred time for you to post on social media—mornings, afternoons, nights? What about weekdays vs weekends?
Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.
Food photo created by freepik – www.freepik.com
Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?
In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.
Feeling stressed out and losing your mind over social media? You’re not alone!
All over the world, and certainly here in Singapore, social media has been touted as a major cause of mental health issues in the population.
TikTok is the newest social media darling on the block. And it has taken off like a rocket, outpacing the growth of other social networks!
But how do business owners, brand managers, and individuals like you build a successful TikTok account?
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.
Do you know that up to 96.7 percent of your website visitors are NOT ready to buy? Or that a prospect needs to hear from you at least 7 times before they’d buy (aka the Rule of 7)?
Given these sobering statistics, it makes sense to consider investing in Facebook retargeting (or remarketing) ads.