Posts Under: Social Influence

Facebook Marketing Best Practices for Small Businesses

November 7, 2023 Social Influence 5 comments

Guide to Facebook Marketing for Small Businesses

Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.

Creating Social Media Content to Reach Multiple Generations of Consumers

June 1, 2023 Social Influence 2 comments

Want to win hearts across all ages with your social media? Let’s unpack the art of making social media content that speaks to multiple generations — from Gen Z to Baby Boomers!

Different generations have unique needs and preferences when it comes to interactions with marketers. This can make matters relatively simple if your business is only targeting a single generation.

Social Media Marketing vs Content Marketing: Which is Better?

May 3, 2023 Content Marketing, Social Influence 1 comment

Social Media Marketing vs Content Marketing

What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?

If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.

How Companies Are Incorporating Automation Tech In Influencer Marketing

April 18, 2023 Social Influence 1 comment

Image by Gerd Altmann from Pixabay

Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.

Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.