Posts Under: Social Influence

Connected Consumers and the Future of Business

July 28, 2013 Content Marketing, Social Influence no comments


Courtesy of What’s The Future of Business (illustration by Hugh Macleod)

Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.

According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.


10 Steps to Building Social Businesses

January 15, 2013 Social Influence 2 comments

Social Business - Edelman
Courtesy of Edelman 

As I’ve previously blogged about, the future of business is social.

In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?