Social media and digital marketing can be full of contradictions.
There is an inherent paradox in the digital world right now, especially with the onset of numerous social media and citizen centric channels.
Posts Under: Social Influence
Celebrity Endorsement – To Do or Not To Do?
Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)
Lights (tweet), Cameras (Facebook update), Action (blog post)!
One of the fastest growing phenomenon on social media channels, celebrities are flocking to these online channels to expand their reach to their increasingly social media savvy fans.
How To Finetune Your Social Media Strategy
Its not about the platforms but how you use them (courtesy of Blogworks.org)
I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.
There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.
Talent Attraction through Social Media
Source: The Sirona Says Blog
In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.
In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.
From Push to Pull to Participate
T-Mobile’s Flash Mob at Trafalgar Square
In the world of advertising, it is common for one to think about generating Attention first before anything else.
After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter.
The 4 Rs of Coca-Cola’s Social Media Strategy
Courtesy of Coca-Cola
As the world’s leading consumer brand, Coca-Cola generates significant online interest (although perhaps not as much as technology brands like Google, Apple and Microsoft). Each day, the beverage behemoth records about 5,000 English mentions online.
How does the company manage its social media strategy then?
The Real-time Relationship Revolution
The global growth in social networks is attributed to the need to connect (courtesy of Social Hallucinations)
After thinking about what’s truly different around the world with the increasingly widespread popularity of the social web, one word struck out especially loud and clear.
Real-time relationships.
Skittles & Social Media – Success or Scuttle?
There are almost 20,000 photos tagged with “Skittles” on Flickr (courtesy of PaPeR.cLiP)
First made in 1974 as a hard shelled candy, Skittles is part of the MARS stable and is easily recognisable for their multi-coloured sugar shells with the letter “S”. The candy brand shocked and awed the world back in March this year when they transformed their corporate website into a real-time social media portal. The new website also incorporates a floating widget pulling in content and inputs from Youtube, Flickr, Wikipedia and Facebook. To get onto their home page, all content producers – photos, videos, tweets – need to do is type the word “skittles” or tag them and Voila!
Skittles was able to initially generate a huge amounts of traffic (more than 1332% in a day) by people who were simply curious to see their own “skittles”. It also generated a tremendous amount of publicity and buzz online.
Why Social Media is NOT Free
Don’t forget that Time (and Effort) IS money (Courtesy of shaphoto)
As the world continues to go gaga over how social media transforms the way we reach customers and do business, we need to bear this in mind:
Social media marketing can never be FREE – not even when you don’t pay a cent in advertising.
Why Britney Isn’t Retweeting Your Tweets
Can you stand out in the crowded world of social media? (Designed by Freepik)
You know what is paradoxical about social media?
The fact that as social technologies continues to evolve and develop, human behaviours and characteristics remain largely the same.