“Customer service is the new marketing” – Gary Vaynerchuk
What should you do when you receive a nasty email or Facebook complaint? Should you ignore it, defend your business robustly, or respond genuinely with the aim to help?
Posts Under: Social Influence
10 Social Media Marketing Lessons from Top Singapore Brands
Wish to improve your social media marketing game in Singapore?
Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
7 Social Media Marketing Trends to Follow in 2018
2017 is probably best remembered as the year social media became mass broadcast media.
By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
9 Tricks Dogs Can Teach Us On Social Media Marketing
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Thought Leaders or Influencers – Who Should You Choose?
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
How To Manage Your Facebook News Feed
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
Facebook’s News Feed Changes – What Marketers Need To Do
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
These 6 Things Will Make You Addicted To Digital Technology
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.
[Infographic] Social Media Customer Care Statistics
Do you know that your customers may spend 3 to 20 percent more if you respond to their queries? Or that 42 percent of customers who complain on social media expect a response within an hour?
With consumers spending hours each day on social media, you need to ensure that your customer care strategy is primed for social channels.
21 Best Free Tools for Social Media Marketing
Wish to know the best thing about social media marketing?
Well, there are lots of free online tools which you can use to boost your game.