How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Posts Under: Social Influence
Facebook Advertising 101: How to Choose the Right Campaign Objective
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
10 Top Social Media Marketing Ideas for Small Businesses
Do you run a small business? Wish to improve your brand awareness, generate business leads and attract customers using social media?
In this article, I will cover the social media marketing strategies and tactics that I use as a small business owner, using mostly cheap or free apps and tools.
Facebook Marketing 101: How To Read Facebook Insights
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
A Beginner’s Guide to Artificial Intelligence and Chatbots
Artificial Intelligence (A.I.) and chatbots are two of the hottest digital marketing trends in 2019.
Integrating state-of-the-art technology with algorithms and actions that mimic human behaviors, they can exert a profound impact on our world.
Why K-Pop Marketing Rocks: Lessons For Non Superstars
BlackPink is in your area, and everybody’s going gaga over them.
K-pop or Korean Pop has been taking the world by storm. How did it rise to such phenomenal levels around the world? What are the marketing secrets behind the growth of K-Pop as a multi-billion dollar industry?
Social Media Marketing in 2019: 8 Things You Need To Try
The year ahead promises to be exciting and challenging for social media marketers.
From endless algorithm changes to the increasing costs of paid channels, marketers must work hard to keep pace with the new social media marketing trends in 2019.
Social Proof: 10 Immediate Ways To Boost Marketing Results
What do social media marketing success have in common with long snaky queues at a restaurant?
The answer lies in two words: social proof.
How Churches Can Use Social Media Marketing
As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.
Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
How to Produce Facebook Marketing Videos That Rock
Video marketers are killing it on the social web. Especially on Facebook.
According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.