Posts Under: Social Influence

Hell Hath No Fury Like a Customer Scorned…

February 8, 2007 Social Influence 10 comments

Was horrified by Victor Koo’s recent post on his mis-encounters with a certain leading bank in Singapore. It is certainly not just an isolated incident since I heard so many horror service stories.

I don’t know if you guys have watched this video about a customer’s frustrated attempt to cancel his AOL account. Vincent Ferrari spent more than 20 minutes on the line with a joker from AOL (who subsequently got fired it seems). I am sure we all can empathise with Vincent Ferrari some way or other.


Mark Twain The Blogging Guru

December 22, 2006 Content Marketing, Social Influence no comments
mark twain photo
Photo by sfjalar

Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!

Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.

“Whenever you find you’re on the side of the majority, it is time to reform.”


Its a Jungle Out There!

October 24, 2006 Social Influence 3 comments


Lately, I have been thinking hard about what blogging encompass, and how it can be compared to various natural phenomena. While relaxing at the Botanic Gardens and admiring the trees, it hit me that the blogosphere is kind of like a tropical rainforest.

1) There are many different voices and incessant chatter occurring throughout the day and night. The forest never sleeps. Neither does the Internet.

2) You get all kinds of forest dwellers – the high flying birds, monkeys swinging from tree to tree, and tiny ants crawling on the forest floor. That’s not including the thousands of different plant species and micro-organisms. There is just an amazing diversity. Similarly, the blogosphere is full of blogs, podcasts, vlogs in all shaes and sizes, many which defy description (and often belief!).

3) You can’t harvest a rain forest simply by targeting a segment or area. The only way to do this is to either unleash massive destruction (ala the haze-inducing illegal loggers and shifting cultivators), or to painstakingly do it one by one. Similarly, trying to market to a “segment” of bloggers using a blunderbuss approach will usually get you nowhere.

4) A rainforest is constantly evolving and changing with time, but it still sustains itself overall (unless man intervenes). The composition of the biomass changes as a forest matures from early successional species to late successional species. There will also be minor disasters – falling trees, termite infestations, random fires etc. Likewise, what may catch technorati’s fancy today may be stale news tomorrow. Blogs do come and go, but overall, there will be content generated at a relentless rate from all over the global digital village.

5) There is a high degree of inter-dependence in the jungle. Its denizens interact with each other as part of the ecological food web and food chain. They also depend on each other for sustenance. In the same way, bloggers usually do not exist in isolation. They tend to feed off each other, and ideas, discussions and content flow quickly through digital wires and waves.

So what’s the moral of story? Well, if you want to be successful in riding the social media wave, you need to get out of your padded comfort zone and go live in the forest, mingle with the monkeys (ha) and be prepared to be stung by bees!


Shoestring Advertising

October 8, 2006 Social Influence 1 comment

As an old Ikea adage says, “You don’t have to be rich to be clever”.

Faced with limited advertising budgets, small businesses find it difficult to compete against larger well-heeled competitors. Unfortunately, many do not pay close attention to how their ads are created, resulting in hard-earned cash flushed down the drain. To make your advertisements work harder for you, one should follow some simple rules.