Posts Under: Social Influence

We the Undercover Marketers

March 21, 2012 Social Influence 1 comment

We the Undercover Marketers

The Joneses were portrayed as the ultimate stealth marketers (source of image)

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.


Conversational Capital: The Secret to Buzz-worthy Products

November 29, 2011 Book Reviews, Social Influence no comments

By now, many of you would have heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing.

Some of you may have also learned about three of the most important marketing ideas in the 2010s (and 2020s): creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.


Why Ideas are Overrated

February 20, 2011 Social Influence no comments


Courtesy of American Hell

This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway.

It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an endless buffet of secrets, strategies, tips, theories and models.


Is Mubarak’s Downfall a Digital Revolution?

February 13, 2011 Social Influence no comments

EGYPT/
Courtesy of ikhwan.net

By now, everybody would have known that long-time Egyptian President Hosni Mubarak has resigned from his post, after facing a rebellion of epic proportions by the citizens of Egypt. After 18 days of protests where huge crowds of over a million showcased their democratic rights, compelling the beleaguered but stubbornly resilient 82 year old statesman to step down.


Engaging Customers with Game Mechanics

December 25, 2010 Social Influence 1 comment

engaging-customers-with-game-mechanics
Everybody loves gaming!

The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.

Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.


Blending Interestingness and Intensity

November 9, 2010 Social Influence 1 comment

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.