This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here.
And yes, I am back to blogging again after a super long hiatus!
By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.
Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.
The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:
Are blogs destined for the grave? (courtesy of Greg Ortega)
Are blogs heading the way of the Dodo? Or would they be here for the long haul?
Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.
David versus Goliath
Storytelling is sweeping the social media world by storm. However, crafting the perfect story can be quite a bitch for the uninitiated.
Thankfully, we’ve got brilliant online storytellers to help us here.
Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.