Courtesy of The Long Tail
I love the idea of the Long Tail, popularised by Chris Anderson.
It turns traditional mass marketing on its head and makes a case for the small guy selling all kinds of odd stuff that never made it to the headlines.
Posts Under: Social Influence
Should Gahmen Blog?
In recent months, there has been a sudden upsurge in interest in new media amongst government agencies in Singapore.
This wave of interest was largely spurred by PM Lee’s national day rally speech, which nudged the government to experiment in new media technologies.
Shoestring Advertising
As an old Ikea adage says, “You don’t have to be rich to be clever”.
Faced with limited advertising budgets, small businesses find it difficult to compete against larger well-heeled competitors. Unfortunately, many do not pay close attention to how their ads are created, resulting in hard-earned cash flushed down the drain. To make your advertisements work harder for you, one should follow some simple rules.