Posts Under: Social Influence

Shoestring Advertising

October 8, 2006 Social Influence 1 comment

As an old Ikea adage says, “You don’t have to be rich to be clever”.

Faced with limited advertising budgets, small businesses find it difficult to compete against larger well-heeled competitors. Unfortunately, many do not pay close attention to how their ads are created, resulting in hard-earned cash flushed down the drain. To make your advertisements work harder for you, one should follow some simple rules.