Training & Development

Over 1,700 individuals from firms like Ikea, Volkswagen, SPH, Kao, 7-Eleven, Bugis Junction, and many more trained. Will you be next?

Equip Yourself for the Digital Age

To compete in the always-on digital age, you need to keep abreast of the latest developments in the world of content marketing, SEO, social media marketing and influencer marketing. Beyond the ever shifting algorithms of social media channels and search engines, you’ll need to understand how consumers behave, and how you can reach, engage and influence their actions.

How do these various pillars of marketing fit into your business strategy? What can you do to ride the digital wave?

Banish the clouds of ignorance. Sign up for one of our training sessions and let us help you to level up your digital game!

With over 23 years of experience in traditional and digital marketing and PR, we are able to share practical insights and battle-worn perspectives of what works and what doesn’t. These courses are currently available for inhouse clients:

  • Social media marketing workshop (1 or 2 days)
  • Content marketing workshop (1 or 2 days)
  • Brand Storytelling and Strategy (half-day)
  • LinkedIn for Personal Branding (half-day)

Equipped with a wide range of experience in working with different industries on different domain areas, we are able to tailor make digital marketing training programmes to suit your unique needs. We work with experienced partners with hands-on experience in Search Engine Optimization (SEO), social media marketing, influencer marketing, public relations, and more.

Beyond classroom type training, we are also available for one-to-one coaching and mentoring services for content marketing, public relations, and personal brand development. This is especially useful for entrepreneurs, business leaders or managers who need to be clued in to the new world of social influence in an always-on digital world.

Our Training Testimonials

To date, we have trained over 1,700 senior managers, professionals, entrepreneurs, and executives from MNCs, GLCs, Public Organisations, SMEs, schools and Non-profits in social media marketing, content marketing, digital marketing, branding and public relations.

Here are some of our customer testimonials:

Social Media Marketing Workshop

Walter is a very helpful and seasoned veteran of the digital marketing industry. Content is certainly helpful for marketers who need to hands-on.
Lee Ren Wei
National University Hospital
Walter has good knowledge of social media marketing. It is a good comprehensive course with ample examples, exercises and tools. I would recommend this course to my friends.
Fiona Giam
JBS International College Pte Ltd
Thanks for conducting an interesting and content rich first session last Saturday. I have since applied some of the lessons learnt from the class and your tips to my FB sweetmonstersg. I have seen a pick up in the customer likes and engagement, some of which I paid for.
David
Sweet Monster
Walter is a good instructor who gives sound advice on doing Social Media campaigns. It can be seen that he has a lot of experience in the field.
Ariff Reza
Ministry of Home Affairs
This course has given me a good overview of what Social Media Marketing is all about, as well as the step-by-step guide to executing a Social Media Marketing campaign. Walter is able to provide useful tips and useful tools to further our self-learning.
Curtis Lee
Edenred Pte Ltd
Yes, extremely likely to recommend this course to my friends. Walter is an entertaining and very experienced social media marketing expert. The course was highly informative and worth every penny! Looking forward to another course!
Tony Pujara
Kerluxe AG

High Impact Content Marketing Techniques and Tactics

Very knowledgeable and make participants at ease.
What …a lot was covered in a day. We got the big picture and more.
Dato Shafri Mohamad
Astana International
The session was certainly very informative and engaging. The tools recommended were useful and I will certainly take the time to explore how these can be incorporated.
Pamella Chia
Trans Eurokars Pte Ltd
Marketing Manager
Informed, Insightful, Engaging Charismatic
Lisa Quddoos
Cenizaro Hotels & Resorts
Director Corporate Communications

Effective Storytelling Techniques for Social Media

Very experienced in the techniques that I can implement for storytelling.
Give me a broad overview and good intro to how I can kick start storytelling in my organisation.
Shiifa Khumaira
Association of Muslim Professionals
Clear explanation and well guided through. Having little experience in social media , this course has definitely gave me ideas on how I can better write post for my company's FB.
May Ng
Carlsberg Malaysia
Excellent presentation. Very relevant.
Friendly and pleasant trainer. Very helpful and knowledgeable.
Kavita Golpala Krishnan
Multimedia University

Crafting Winning Content for Social Media

Workshop was made insightful, fun and I learn many hat tricks from Walter. Very encouraging and makes an effort to answer everyone’s question.
Anais Li
CPF Board
Was exposed to many online tools that I previously wasn't aware of.
The trainer is very fluent and engaging.
Berlinda Ang
A*Star
Best practices were useful and directly related to my job scope at work.
Rajveen Kaur
NTUC Club

Social Media Skills for PR Professionals

Walter has good insights in the social media field for PR practitioners. Coming from a marcom background, it is interesting to know what’s going on, on the other side (metrics etc). Thanks for conducting the course!.
Lynette Lee
Institute of Technical Education
Very informative course. Thought it would cover stuff we already know but ended up learning lots of new stuff.
Karen Sum
Institute of Technical Education

Creating a Premium Personal Brand on LinkedIn

Hi Walter, a quick note to thank you for all the LinkedIn tips you shared in your class. I tried to apply like 10% of them in the last 4 weeks and the results are amazing. Am now top 2% in industry SSI and top 4%in network SSI rank. You the man Walter!
Hwa Kok Kwang
Entrepreneur
If I knew Walter sooner, I will be much better informed of the ins and outs of LinkedIn. I attended a personal branding workshop last week where Walter was the co-trainer. Walter's knowledge of LinkedIn is amazing. In that short session, I learned more about LinkedIn than I did in the past 5 years. Thank you for your generosity in sharing your knowledge.
Ang Tian Teck
The workshop is really helpful in terms of building not just your personal branding, but corporate branding too. The biggest takeaway would be the different approach in branding yourself in different way and platforms. Those who are keen should give it a try! Awesome!
Lin Junhong
Entrepreneur

Customised In-House Corporate Training

The customisation to gov.sg was very useful. Gave a lot of applicable insights for us to use immediately.
Gwyndalyn Ko
Senior Manager
Ministry of Communications and Information
A very good and thorough presentation. Look forward to another collaboration in future.
Valerie Chow
SIM Professional Development
Thanks for an insightful session yesterday. Gave us much food for thought. Now it's time for us to do the heavy lifting!
Lai Lei Khim
Director Corporate Communications
People's Association