Training & Development

Over 4,000 individuals from firms like IKEA, Microsoft, MediaCorp, Volkswagen, SPH, Kao, 7-Eleven, Bugis Junction, and many more trained. Will you be next?

Equip Yourself for the Digital Age

To compete in the always-on digital age, you need to keep abreast of the latest developments in the world of content marketing, SEO, social media marketing and influencer marketing. Beyond the ever shifting algorithms of social media channels and search engines, you’ll need to understand how consumers behave, and how you can reach, engage and influence their actions.

How do these various pillars of marketing fit into your business strategy? What can you do to ride the digital wave?

Banish the clouds of ignorance. Sign up for one of our training sessions and let us help you to level up your digital game!

With over 30 years of experience in traditional and digital marketing and PR, we share practical insights on what works and what doesn’t.

Here are the courses that we currently run:

  • Social Media Marketing workshop (1 or 2 days)
  • Content Marketing Workshop (1 or 2 days)
  • Principles of Psychology to Boost Your Digital Campaigns (1 day)
  • Brand Storytelling and Strategy (1/2 or 1 day)
  • LinkedIn for Personal Branding (1/2 day)

With our wide range of experience that cuts across a variety of different industries, we are able to tailor bespoke digital marketing training programmes to suit your needs.

Here are some examples of courses we conduct in partnership with other entities:

Beyond workshops, we also offer one-to-one coaching and mentoring services for
content marketing, public relations, and personal brand development.

Suitable for entrepreneurs and business leaders who are seeking to establish greater
social influence in their communities.

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Workshops Delivered
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Professionals Trained

Our Training Testimonials

To date, we have conducted over 200 workshops and trained over 4,000 senior managers, professionals, entrepreneurs, and executives from MNCs, GLCs, Public Organisations, SMEs, schools and Non-profits in social media marketing, content marketing, digital marketing, branding and public relations.

Here are some of our customer testimonials:

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Social Media Marketing Workshop

It was a great learning experience, especially with the exercises which really made sure I know how to apply what was taught. I will be recommending this course to all my colleagues!
Ng Sijia
Assistant Manager
Corporate Communications Department
Institute of Mental Health, Singapore
Walter is an excellent trainer who is very generous in sharing his expertise. He is well versed in the digital space and keeps up to date with the latest trends. I would not hesitate to recommend him to others.
Jessica Chew
Google Review
Thanks for conducting an interesting and content rich first session last Saturday. I have since applied some of the lessons learnt from the class and your tips to my FB sweetmonstersg. I have seen a pick up in the customer likes and engagement, some of which I paid for.
David
Sweet Monster
Walter is a good instructor who gives sound advice on doing Social Media campaigns. It can be seen that he has a lot of experience in the field.
Ariff Reza
Ministry of Home Affairs
This course has given me a good overview of what Social Media Marketing is all about, as well as the step-by-step guide to executing a Social Media Marketing campaign. Walter is able to provide useful tips and useful tools to further our self-learning.
Curtis Lee
Edenred Pte Ltd
Yes, extremely likely to recommend this course to my friends. Walter is an entertaining and very experienced social media marketing expert. The course was highly informative and worth every penny! Looking forward to another course!
Tony Pujara
Kerluxe AG

Powerful Principles of Psychology to Boost Your Digital Campaigns

Its a very relevant course to marketeers and easy to learn. Not boring at all and very engaging despite the virtual format.
Salihah Noh
Digital Marketing Lead
Axiata Digital Ecode Sdn Bhd (Malaysia)
Walter was great with providing numerous case studies to substantiate his teachings and the various theories which made the session more vibrant.
Tyrene Ong
Oakwood Premiere OUE Singapore
The trainer taught many good concepts which can be applied to my daily work.
Andrea Sew
Marketing Manager
Parkway Hospital Singapore

Effective Storytelling Techniques for Social Media

Very experienced in the techniques that I can implement for storytelling.
Give me a broad overview and good intro to how I can kick start storytelling in my organisation.
Shiifa Khumaira
Association of Muslim Professionals
Clear explanation and well guided through. Having little experience in social media , this course has definitely gave me ideas on how I can better write post for my company's FB.
May Ng
Carlsberg Malaysia
Excellent presentation. Very relevant.
Friendly and pleasant trainer. Very helpful and knowledgeable.
Kavita Golpala Krishnan
Multimedia University

High Impact Content Marketing Techniques and Tactics

Very knowledgeable and make participants at ease.
What …a lot was covered in a day. We got the big picture and more.
Dato Shafri Mohamad
Astana International
The session was certainly very informative and engaging. The tools recommended were useful and I will certainly take the time to explore how these can be incorporated.
Pamella Chia
Trans Eurokars Pte Ltd
Marketing Manager
Informed, Insightful, Engaging Charismatic
Lisa Quddoos
Director Corporate Communications
Cenizaro Hotels & Resorts

Crafting Winning Content for Social Media

Workshop was made insightful, fun and I learn many hat tricks from Walter. Very encouraging and makes an effort to answer everyone’s question.
Anais Li
CPF Board
Was exposed to many online tools that I previously wasn't aware of.
The trainer is very fluent and engaging.
Berlinda Ang
A*Star
Best practices were useful and directly related to my job scope at work.
Rajveen Kaur
NTUC Club

Creating a Premium Personal Brand on LinkedIn

Hi Walter, a quick note to thank you for all the LinkedIn tips you shared in your class. I tried to apply like 10% of them in the last 4 weeks and the results are amazing. Am now top 2% in industry SSI and top 4%in network SSI rank. You the man Walter!
Hwa Kok Kwang
Entrepreneur
If I knew Walter sooner, I will be much better informed of the ins and outs of LinkedIn. I attended a personal branding workshop last week where Walter was the co-trainer. Walter's knowledge of LinkedIn is amazing. In that short session, I learned more about LinkedIn than I did in the past 5 years. Thank you for your generosity in sharing your knowledge.
Ang Tian Teck
The workshop is really helpful in terms of building not just your personal branding, but corporate branding too. The biggest takeaway would be the different approach in branding yourself in different way and platforms. Those who are keen should give it a try! Awesome!
Lin Junhong
Entrepreneur

Customised In-House Corporate Training

I must say that this is the most practical and useful 1-day training I have attended in the past few years! Walter was able to capture and expand our usually short attention span throughout the day. His customised training material was relevant and it speaks of his authenticity.
Kevin Chua
Senior Manager, Diploma In Business Studies
Ngee Ann Polytechnic
Thanks for the great workshops! They were enriching and insightful, and gave us a lot of food for thought. I also liked the activity sessions where there was a more natural flow/not forced, could tell that participants were applying themselves to the problem statements. Will be recommending your training to like-minded govt teams too.
Gary Low
Deputy Director
Ministry of Communications and Information
Thanks for an insightful session yesterday. Gave us much food for thought. Now it's time for us to do the heavy lifting!
Lai Lei Khim
Director Corporate Communications
People's Association