Tag: business

LinkedIn Marketing Tips to Boost Your Career

November 20, 2015 Content Marketing, Social Influence no comments

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.


The Mindful Marketer: Book Review

December 1, 2014 Content Marketing, Social Influence 1 comment

the-mindful-marketer-book-cover

How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.


Turning Silver into Gold: Book Review

September 10, 2014 Blog, Book Reviews no comments

What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?

Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.


The End of Big: Book Review

May 18, 2014 Blog, Book Reviews no comments

By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.

Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.