Social Media Sense and Sensibility

November 14, 2013 Social Influence 2 comments

Courtesy of Amply Emmy

“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”

Now wait a minute there. Before you go on your online rampage, take a chill pill.

Contrary to popular belief, social media isn’t your own playground. Whatever you say, do, write or comment on most social networks – Twitter, Facebook, Google+, or LinkedIn – will be recorded.

What’s more, lawyers these days are clever enough to hire social sleuths to uncover whatever grime you’ve dished out to be used against you.

Like elephants, Google never forgets, especially with its infamous caching function. While you may imagine that you’re surrounded by friends and family members, the truth is that you never really know who’s lurking out there or tracking your online misdemeanours.

Donald Trump’s Social Media Mishaps


Courtesy of Mashable

Just look at what’s happening with the recent US Presidential Election candidate Donald Trump. While his popularity on social media relative to his opponent Hillary Clinton has earned him extensive coverage, it was predicted that his shoot-from-the-hip style may possibly cost him the US election.

His most infamous tweet was probably this one regarding Alicia Machado – a former Miss Universe – and how she allied herself with his political rival Hillary Clinton (Trump owned the pageant at one time):

Courtesy of Mashable

Check out this article highlighting what Trump’s PR team had to do to unwind all the damage from his “spontaneity” on social media:

“Many news articles about Donald Trump describe remarks so horrendous that his PR team later tries to rewrite what he says, explaining how his remarks were “taken out of context” or that he was “joking.” When the news is horribly negative, (and it usually is), then it was “meant as a joke.” And then social media, controlled as it is by the “liberals,” takes the negative comment and makes it worse. If I were on Donald Trump’s social media team, I’d be worried about having to continually reframe The Donald’s words.”

Instead of ignoring his haters, he responded to them and often fired back at them. Just look at these examples below (taken from @realDonaldTrump):



Will Donald Trump’s hyperactivity on social media cost him or earn him the seat in the White House?

Tweets From Hell

This brings me to yet another classic example highlighted by UnMarketing’s Scott Stratten of an academic who didn’t behave quite scholarly.

A rather uninhibited professor at NYU tweeted the following:


Noticed how the good prof used the #truth hashtag in this post. Upon realising his mistake later on (duh), he issued a half-hearted apology tweet that read like so:


As you can see, this wasn’t well received and got him a huge amount of flack online. He then made a more “sincere” sounding apology which went like this:


By this time, he has dug the grave so deeply that it was probably difficult to unearth himself. So he did the next best thing which is to go private:


While the above case illustrate how indiscrete remarks can be costly on Twitter, the same applies to Facebook, Google+, and other social networks. Yes, the social web is still the Internet, and it can be a scary place if you don’t play by its rules.

How to Minimise Social Media Boo Boos

Are there ways for us to minimise committing “foot-in-mouth” syndrome? How can we prevent ourselves from enraging others online and writing or saying things which are hurtful and ill-conceived?

Here are some thoughts to begin with:

1) Social media is NOT a punching bag. If you feel angry, frustrated, or upset about something, leave the room, go into the toilet, and scream. Do a hundred push ups. Stuff your face with chips/sliced apple/whatever. Just don’t react with an irate post that you will regret later.

2) Do NOT EVER FEED THE TROLLS. If you encounter them on your news feed, either respond with kindness and generosity or ignore them altogether. If they insist on being mean and disrupting the peace, ban them or block them.

3) Learn to ZEN OUT. It isn’t worth it to get your blood pressure up over a couple of trolls who are probably just doing it with a straight face anyway. Breath deeply, breathe out slowly and stay cool.

4) Take it OFFLINE. If you really need to resolve an issue with another party, meet him or her face to face. If you can’t meet, use the phone. Our spoken voices are often far softer and more forgiving than text.

5) Use a COMPLETELY UNRELATED reference if you truly need to let off steam through your fingertips. Create a mythical story with “characters that are unrelated to any persons living or dead. Any resemblances are purely coincidental”.

6) Think 10 to 20 years ahead. What would your children or grandchildren say? “Oh daddy, you’re such a ninny!” Prevent that by creating enlightening and enriching (rather than destructive) content.

7) If you still ended up writing something silly, say SORRY and TRULY MEAN IT. Don’t give a half-cooked apology.

8) Finally, remember that whatever you say about yourself, people WILL ASSOCIATE you with your organisation/church/family unit/society. We may not be wearing our official badges at all times, but people will still know who you are by what you do.

Always Practice the Golden Rule

A few last words.

We’re all humans and are prone to making mistakes. Despite the precautions that we take, we may still end up publishing something that we may regret later on.

Should the situation ever occur (touch wood!), we should make it a point to eat humble pie, apologise, and show the digital (and real) world that we learned from our mistake.

What’s better, however, is to take away every mean spirited streak from our body. Learn the art of meditation and dispel that negative energy. Doing so would ultimately help us to live happy and balanced lives.

Finally, let us remember the Golden Rule, which is mainly to Do Unto Others What We Wish Others To Do Unto Us.

I love the two illustrations below which highlight how virtually all the major religions in the world subscribe to this (I am sure there are many others).


Courtesy of Belief Net


Courtesy of Nahmala

[This post was updated on 14 October 2016.]
By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


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