What is the secret to great sales—both online and offline? How can you convince a prospect to buy from you?
To learn the art and science of better sales, I decided to listen to The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible—an evergreen bestseller from master sales trainer Brian Tracy.
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
Are you a social media manager tasked to grow your community of fans on Facebook, Instagram, LinkedIn and TikTok? Wish to recruit, nurture and foster a community of raving fans and followers?
As I’ve previously said, “If content is king, community must be queen.“
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Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.
Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.
Need to better way to schedule and manage your social media content calendar? Consider developing a social media content plan!
As the saying goes, fail to plan and plan to fail. That saying is just as relevant in social media marketing as it is in any other areas of business.
Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?
Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.
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Leads are the lifeblood of both B2B and B2C businesses. While you can try selling to strangers, converting a prospect who has warmed up to your brand is often far easier.
But how can you do so using Facebook Ads? What are the steps needed to effectively launch a Facebook Lead Generation Campaign?
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Social media is the primary way to reach audiences around the planet.
Channels like Facebook, Instagram, LinkedIn, Twitter, and TikTok provide incredible opportunities for instant connections and an in-built shareability factor that is any marketing team’s dream.
Online contests are excellent ways to reach new customers and spread the word about your brand. Part of the art and science of gamification, contests on Facebook, LinkedIn, Instagram, TikTok, or other online channels can help you to reach new audience segments.
If you choose the prize wisely and know how to run one, you can even gain word-of-mouth marketing momentum without spending a fortune!
What exactly is a vlog? A popular theory is that vlog stands for video blog. Similarly, creating a vlog entails developing a short video documentary that expresses personal ideas via video rather than text or pictures.