Tag: Content Marketing

These 5 Whys Will Boost Your Content Marketing

March 1st, 2018   •   no comments   

toyota photo

Photo by JeepersMedia

Since time immemorial, we have been mesmerized by the “Whys”.

Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
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10 Social Media Marketing Tactics To Grow Your B2B Business

February 21st, 2018   •   1 comment   

B2B Business Leader

Designed by Freepik

Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?

Or that 80% of leads generated from social media comes from LinkedIn?
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9 Tricks Dogs Can Teach Us On Social Media Marketing

February 12th, 2018   •   no comments   

Year Of The Dog CNY 2018

I’m a dog. Or more precisely, I was born in the Year of the Dog.

Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom. 
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Thought Leaders or Influencers – Who Should You Choose?

February 8th, 2018   •   no comments   

Original image by Freepik

Both are often in the news, but for different reasons.

While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
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How To Manage Your Facebook News Feed

February 5th, 2018   •   no comments   

Manage Your Facebook News Feed

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.

Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
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How GE Wins in Global Content Marketing

February 1st, 2018   •   no comments   

GE Penny Shone Content Marketing Interview

How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?

Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
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Content Marketing Strategies: Useful Insights From LinkedIn

January 26th, 2018   •   2 comments   

LinkedIn Content Marketing Be First Be Best Be Different

Daniel Hotchuli and Claire Austin from LinkedIn

Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?

These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
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7 Content Marketing Tactics To Boost Your Website Conversions

January 24th, 2018   •   no comments   

Website Conversion Content Marketing

What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?

In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must. 
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Facebook’s News Feed Changes – What Marketers Need To Do

January 14th, 2018   •   2 comments   

Facebook News Feed Changes

Designed by Freepik

By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.

Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
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3 Customer-Focused Content Strategies To Grow Your Brand

January 10th, 2018   •   no comments   

Happy Customers and Employees

Designed by Freepik

Do you know that there are only three main reasons for your customers to go online?

Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
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