[This post was updated twice on end March 2015 and 27 July 2016]
Michelle Obama brought the house down at the Democratic National Convention this year. Her wonderful speech affirming Democratic Presidential candidate Hillary Clinton was widely lauded as one of the best speeches made in the ongoing race for the President of the United States, with elections slated for 8 November 2016.
Some have even proclaimed that she was the star of the show that night – and she isn’t even a politician by any measure of the word!
According to the report, all 192 countries in the United Nations together with another eight which were not are included in the survey. The company has also analysed five million references to the 200 countries or regions. These references are found in about 400,000 news articles found in 38 leading global media sources in the second quarter this year.
Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde)
One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly earnings reports.
Hiding the truth is probably one of the worst things to do in such a situation. The widespread availability of information and records through both the internet and public libraries makes it difficult for one to fudge. Sooner or later the truth will come out, and it would be far better coming from you rather than a third party source.
Decided to follow the illustrious examples of some of my friends in highlighting the worthy reads in PR and marketing this week, focusing on those in Singapore’s blogosphere.
First up is Daniel’s excellent analysis of the Prima Deli debacle and how the company could have saved itself more heartache by harnessing the media and public opinion. Let’s hope and pray that they will survive this one.
Melvin Yuan of the PR2.0 Universe has a good take on the PR 2.0 bubble. Read it and see if you agree or disagree whether new media is a fad or will eventually exist side-by-side with other more mainstream forms.
Getting the most out of your PR agency doesn’t mean squeezing the life out of them. Conversely, it also doesn’t mean that you just let loose completely and pray everyday that page one news would come on its own. Sorry buddy it doesn’t work that way.
So what can you as a client do to optimise the Client-PR relationship?
I got tipped off to write about this following Priscilla Tan’s expose on what goes on behind the doors of PR agencies and their clients. Many of the situations which she described – expecting page one news, wanting to be called “the next big thing”, and agency bosses “kow towing” to clients – are not unique indeed.
I recently attended a conference by the PR Academy on “Markets and Brands – Positioning for the 21st Century”, and was pretty inspired by some of the speakers. One of them was Ho Kwon Ping, Chairman of Banyan Tree Holdings and creator of one of the world’s most highly respected and heavily awarded resort brand.
In his keynote speech “Branding, Marketing and Credibility in a Connected World”, Kwon Ping dispelled the marketing myth that “branding is everything and everything is a brand”. His chief contention is that people are paying far more attention to hype than reality. Advertising after all is largely self praise and this leads consumers to treat them with suspicion.