Do you have what it takes to be a winner like these guys?
Its Nomination and Election Fever – not just for the General Elections but also for Singapore’s top blogs of the year. Let’s get those flabby content generating muscles all warmed up for the Singapore Blog Awards 2011.
Organised by omy.sg, the Singapore Blog Awards “honours creative, hardworking and persistent “new age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.”
One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.
Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.
Came across this great post from Write To Done through a link from Steve Rubel about how one should brand it like Barack in order to achieve social media stardom. Or at least to create, nurture and grow your own online reputation and profile in a respectable, sustainable manner.
The long and short of it is that you can’t escape from the evils of Branding or Advertising 101. Your blog is your brand. How you treat and manage it will determine how others view you. 24 by 7.
Sharing the story of how the National Heritage Board (NHB) – probably Singapore’s most ancient organisation – could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.
As the chief perpetuator of Yesterday.sg – Singapore’s first heritage and museum blog – I have been invited numerous times to share what we did. How do we keep going at it despite the odds? After all, history and new media isn’t exactly easy bedfellows.
Well, here are some of the lessons which we have learnt about running an interest-based blog, which you can consider when starting your own corporate blog. In the spirit of marketers worldwide, I have distilled them into 5 Cs.