Podcamp 2.0 and The Story of Yesterday.sg

November 3, 2008 Blog 5 comments

Giving my two cents worth on Yesterday.sg

At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 – an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and Farinelli (of Tech 65), DK, Coleman, Preetam, Michael Netzley, Amelia Wong and others.

Sharing the story of how the National Heritage Board (NHB) – probably Singapore’s most ancient organisation – could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.
If you want to learn more about our journey and where we are at, do check out our slides below:

Old Stories New Media
View SlideShare presentation or Upload your own.

I found some of the sessions pretty interesting, like the honest to heart sharing by the Tech 65 guys on their passion for podcasting and what kept them going. Preetam also gave a good overview on the influencers and sneezers in the Asian blogging spaces and showcased his wide knowledge of the regional social media scene. Sharing the stage with me in the morning was Melvin Yuan, who is always eloquent, entertaining and polished.

Unfortunately, I wasn’t able to stay for all the sessions as I had to spend some time with my family, but I learn from Priscilla’s report that the rest by Michael, Amelia and Charlie were pretty good too.

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


  1. woah..yesterday.sg has come a long way man..nice to see u folks are doing well..now if only a certain gahmen organisation would hurry up and jump in the bandwagon…heheh…

  2. Hi Walter, thanks for uploading your ppt. I felt that your presentation was well-rounded and covered the what / why / how of the online initiatives of NHB. Having worked with ACM a while back, NHB is definately progressive in this area and these things take time, you are all now sowing seeds…

  3. Hi Walter! This is Yi Xuan here, thanks for the special mention and we at Podcamp really appreciate your participation! I’m sure many of the attendees benefited from your sharing session. Thank you once again and keep in touch!

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