Posts Under: Content Marketing

How To Build a Systematic Content Marketing Framework

March 30, 2021 Content Marketing 2 comments

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Wish to improve your content marketing operations? Keen to learn a systematic way of creating, publishing, promoting and tracking your content marketing efforts?

In this article, I’ll share how you can improve your content marketing productivity by building a content marketing SOP (Standard Operating Procedure). These are inspired by the book Inbound Content written by HubSpot’s Justin Champion.


How to Create and Market Evergreen Products

January 26, 2021 Content Marketing no comments

How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?

What can you do to develop an evergreen product or service — one that continually generates income years after its launch?

Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.