Posts Under: Content Marketing

7 Ways to Use Data to Improve Customer Experience

February 9, 2022 Content Marketing 2 comments

Running a small business requires an eye for detail and figuring out how to attract new customers and retain them. You likely already know customer experience (CX) is a big part of the equation—but how can you be sure your customers are satisfied and that you’re doing everything you can to keep them happy?

In a recent report by The Harris Poll and Redpoint Global, researchers found 75% of customers will spend more for a good customer experience.

5 Digital Marketing Strategies You Can Use Without a Website

January 28, 2022 Content Marketing 3 comments

Wish to grow your start-up or small business tapping on digital marketing strategies without a website? Don’t have the time, money, energy or expertise to build a website to promote your products and services?

Don’t worry – there are lots of different digital marketing strategies and techniques you can apply without a website. The best thing is that most of these strategies do not involve coding, programming or any technical stuff!

Content Marketing Insights: The Transformational Consumer

December 14, 2021 Content Marketing no comments

To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.

Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.