Would you rather give your money to someone you trust or a stranger? Most people prefer to spend their hard-earned money with trustworthy sources. Building consumer trust with clients is crucial to long-term business success.
Posts Under: Content Marketing
How to Build a Billion Dollar Unicorn Company
Direct-to-consumer brands are disrupting traditional brands like never before. Also called unicorns, these billion-dollar brands rule the consumer landscape.
From Warby Parker, Dollar Shave Club, and Bonobos, to Casper, Glossier, ThirdLove and eSalon, these digitally-native upstarts are grabbing huge chunks of market share from incumbents.
Thinking Outside the Box: Unconventional Marketing Strategies to Woo Customers
Being competitive as a business owner is nothing new, but the business landscape has unapologetically changed over the years.
Standing out from the crowd is more critical than ever, whether you have a brick-and-mortar business or a strictly digital company.
4 Marketing Lessons We Can Learn from Apple’s Event
Dedicated corporate customers and individual superfans alike eagerly await Apple’s next monumental announcement. While they always deliver something new, Apple has demonstrated trends over the years with their product releases that inform marketers how to deftly execute their marketing strategy.
Strategies for Targeted Content Marketing
Content marketing is a rapidly evolving discipline within the field of digital marketing. As consumer trends shift and change virtually every week, you need to constantly update your approach to connect meaninfully with your customers.
But what strategies and tactics can you apply in order to do so? Enter Targeted Content Marketing.
Expert Tips for Real Estate Marketing and Lead Generation on a Budget
There’s so much more to the real estate industry than selling houses and making deals. Before any of that can happen, real estate agents need to find the right clients.
Generating client leads is extremely important for running a business and maintaining sales, and real estate businesses are no exception.
Is AI Really Ruining Google’s SERPs?
In the ever-evolving landscape of the digital world, search engine result pages (SERPs) have become the heart and soul of online discovery. As internet users, we rely on search engines, and in particular, Google, to deliver accurate, relevant, and reliable information at our fingertips.
However, as Artificial Intelligence (AI) continues to assert its dominance in the technology realm, questions have emerged regarding its impact on Google’s SERPs.
The Rise of Short-form Marketing Videos and How It Affects Your Campaign
Image Source: Pexels.com
Short-form marketing videos are a powerful tool for businesses of all sizes. Typically less than 60 seconds long, they’re easy to watch and share on social media.
In this article, we will discuss the benefits of using short-form marketing videos, how to create effective short-form marketing videos, as well as how short-form marketing videos can improve your SEO.
How to Best Incorporate Textures into Modern Web Design
Textures in web design add depth to the look of a site and create visual interest without overpowering the aesthetic. The best website backgrounds do not grab attention but add to the site’s overall user experience.
However, textures appear in places other than backgrounds. They are noticeable in photos, accents and call-to-action buttons.
Maximizing Your SEO Efforts with Social Media: Tips and Strategies
According to G2, 53.3% of all web traffic begins with an organic search. However, only 0.63% of Google searches get to the second page in results.
These stats indicate the huge value of Search Engine Optimization (SEO) in the modern business landscape. But what about other marketing channels?