Content Marketing | Cooler Insights

April 9, 2015 • Content Marketing • no comments

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.

Six Ways to Craft Killer Content in Marketing

April 7, 2015 • Content Marketing • 19 comments

Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.

Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.

February 24, 2015 • Content Marketing • 1 comment

Image source

Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.

Visual Content Marketing: Insights from Asia [Statistics]

February 18, 2015 • Content Marketing • 43 comments

Courtesy of Destiny Photography

An online picture paints a thousand words. What about online videos? 10,000 perhaps?

In the digital, social and mobile age, visual content matters. A whole whopping lot! Especially if you are in Asia.

How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.

Posts Under: Content Marketing