Content marketing is a rapidly evolving discipline within the field of digital marketing. As consumer trends shift and change virtually every week, you need to constantly update your approach to connect meaninfully with your customers.
But what strategies and tactics can you apply in order to do so? Enter Targeted Content Marketing.
There’s so much more to the real estate industry than selling houses and making deals. Before any of that can happen, real estate agents need to find the right clients.
Generating client leads is extremely important for running a business and maintaining sales, and real estate businesses are no exception.
In the ever-evolving landscape of the digital world, search engine result pages (SERPs) have become the heart and soul of online discovery. As internet users, we rely on search engines, and in particular, Google, to deliver accurate, relevant, and reliable information at our fingertips.
However, as Artificial Intelligence (AI) continues to assert its dominance in the technology realm, questions have emerged regarding its impact on Google’s SERPs.
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Short-form marketing videos are a powerful tool for businesses of all sizes. Typically less than 60 seconds long, they’re easy to watch and share on social media.
In this article, we will discuss the benefits of using short-form marketing videos, how to create effective short-form marketing videos, as well as how short-form marketing videos can improve your SEO.
Textures in web design add depth to the look of a site and create visual interest without overpowering the aesthetic. The best website backgrounds do not grab attention but add to the site’s overall user experience.
However, textures appear in places other than backgrounds. They are noticeable in photos, accents and call-to-action buttons.
According to G2, 53.3% of all web traffic begins with an organic search. However, only 0.63% of Google searches get to the second page in results.
These stats indicate the huge value of Search Engine Optimization (SEO) in the modern business landscape. But what about other marketing channels?
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Keen to embark on a career in digital marketing as a digital marketer? You’re certainly not alone!
As a digital marketing agency founder and trainer, I’ve certainly seen how much interest hype digital marketing has garnered in recent years.
What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?
If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.
Many businesses assume that their potential clients already have enough technical specs, so they leave content creation to lifestyle media outlets.
But guess what? That’s not the way to go.
Businesses put a lot of time, energy and money into promotional strategies. Unfortunately, despite best efforts, they sometimes fail to provide results.
If a recently implemented promotional strategy flopped, revisiting the data behind the campaign can help a brand improve for future marketing efforts.