Heard of the Marketing Mix (MM)? Well, most business students would be familiar with the 4 Ps — Product, Price, Place, and Promotion.
However, do you know that artificial intelligence (AI) can be used to power up your Marketing Mix Modeling (MMM)?
Posts Under: Content Marketing
How Machine Learning Personalizes Content in Digital Marketing
Can machine learning help to strengthen content personalisation in digital marketing? How can such algorithms be deployed to improve one’s digital marketing results?
Marketers, designers, and business owners should strongly consider investing in personalized content creation if they haven’t already done so. People are inundated with emails, online ads, and sponsored articles, often feeling discouraged as much of what they encounter seems irrelevant or unworthy of their attention.
Agile Tools and Techniques for the Modern B2B Marketer
Photo by Christina Morillo from Pexels
There has been a significant shift in recent years in enterprise spending and how business buyers engage with B2B companies. As a result, traditional B2B marketing is no longer working.
Just as buyers have evolved, the way B2B companies market to buying teams needs to evolve as well.
The Role of Visual Branding in Website Design and Marketing
Visual branding is one of the most important components of digital marketing. It determines how consumers perceive a business on the internet and is key to a good user experience.
But what exactly is visual branding? All the visual aspects of what identify a firm: the logo, color schemes, typefaces, and imagery. It is these very elements that actually convey a business’s brand personality, values, and promises to its audience.
How To Harness User-Generated Content To Boost E-commerce Sales
With over 26.5 million global e-commerce businesses in existence and counting, it takes some creativity to stick out from the crowd. The retail ecosystem is increasingly being driven by social platforms and the users who frequent them. With an abundance of e-commerce brands, it can be difficult to build trust during the small window of time you have to engage your audience.
Luckily, keying into social shopping trends can help. A whopping 92% of businesses report that user-generated content (UGC) aids brand awareness, and 87% say that UGC increases sales.
Why Is User Generated Content (UGC) So Important?
In the world of social media, User-Generated Content (UGC) has emerged as a game-changer. But why is UGC making such waves, and what makes it so special and precious?
UGC is the fuel that powers social media. It offers authenticity, engagement, and an extended reach that traditional marketing strategies often struggle to achieve. However, like any powerful tool, it comes with its own set of challenges.
How to Build the Ultimate Marketing Machine
Wish to get more out of your Business to Business (B2B) Content Marketing efforts? Consider building a smooth running content marketing machine!
To do so, you’ll need a holistic, process-driven, and step-by-step system—one that you can follow again and again.
Marketing Psychology: 5 Powerful Ways to Change People’s Minds
Hit a roadblock trying to change the minds of stubborn potential customers? Wish to employ the techniques of marketing psychology to unlock change?
Rather than push harder by stepping on the gas, consider “unlocking the parking brake” instead.
Powerful Ways to Apply Neuroscience to Sales and Marketing
If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.
How to Make a Good Brand Name
A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?
Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!