Posts Under: Content Marketing

Is AI Really Ruining Google’s SERPs?

August 7, 2023 Content Marketing 1 comment

In the ever-evolving landscape of the digital world, search engine result pages (SERPs) have become the heart and soul of online discovery. As internet users, we rely on search engines, and in particular, Google, to deliver accurate, relevant, and reliable information at our fingertips.

However, as Artificial Intelligence (AI) continues to assert its dominance in the technology realm, questions have emerged regarding its impact on Google’s SERPs.

The Rise of Short-form Marketing Videos and How It Affects Your Campaign

July 11, 2023 Content Marketing no comments

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Short-form marketing videos are a powerful tool for businesses of all sizes. Typically less than 60 seconds long, they’re easy to watch and share on social media.

In this article, we will discuss the benefits of using short-form marketing videos, how to create effective short-form marketing videos, as well as how short-form marketing videos can improve your SEO.

Social Media Marketing vs Content Marketing: Which is Better?

May 3, 2023 Content Marketing, Social Influence 1 comment

Social Media Marketing vs Content Marketing

What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?

If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.