Want to get better results on your website? You need a more structured approach to optimizing conversions on your website.
When you focus your time and attention on conversion optimization, you’re more likely to see an increase in sales on your website. Sadly, many miss out on the opportunity to test this theory simply because they’re unaware of the benefits of conversion optimization.
Background vector created by freepik – www.freepik.com
Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
Image by mohamed Hassan from Pixabay
Wish to generate more leads to your business but unsure how? Start by creating a lead magnet!
Also known as lead generators, these content marketing pieces are effective ways to grow a mailing list.
What people see when they arrive on your landing pages can make or break your conversion rates. Exclusive offers give you an opportunity to thank them for taking the time to learn more about your brand and entice them to try you just once.
The idea is that once they buy from you the experience will be so amazing that they’ll become a lifelong customer.
If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.
Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.
When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.
Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.
Click-thru rate (CTR) is one of the more vital aspects of your website data. Measured as the number of clicks divided by the impressions served, it helps you understand your customers’ needs better.
Fortunately, you can try several tactics to improve your CTR and thus turn your average site visitors into leads.