Posts Under: Content Marketing

Writing to Save Your Life

April 23, 2007 Content Marketing 14 comments


Image courtesy of DiscoverySchool.com

I came across this post by Kian Ann recently on the need to write well on the Internet. While crafting some suggestions to him on the comments section, I decided that I might as well expand this into a blog post.

How does one write well? Is there a secret formula that you can apply in order to be a wicked wordsmith?


How Analogies and Metaphors Uplifts Your Content

November 9, 2006 Content Marketing 2 comments

 

An example of an advertising analogy and metaphor 

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.