Tag: marketing

Why Businesses Must Act Like Media

March 1, 2015 Content Marketing, Social Influence no comments

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.


Online Consumer Behaviours – Insights from a Psychologist

January 25, 2015 Content Marketing, Social Influence 2 comments

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.


9 Qualities of Great Gifts

December 24, 2014 Blog, Personal Branding no comments

Generosity and Giving
Courtesy of Victoria Brain Injury Society

One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.

In Godin’s own words:

“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ” 


Turning Silver into Gold: Book Review

September 10, 2014 Blog, Book Reviews no comments

What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?

Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.