Posts Under: Book Reviews

Customer Sense: Book Review

July 10, 2013 Book Reviews no comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.


Social Marketology: Book Review

June 6, 2013 Book Reviews no comments

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional.

Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function.


My Secret Life on the McJob: Book Review

May 6, 2013 Book Reviews 2 comments


Jerry Newman of University of Buffalo (courtesy of UB Faculty Experts)

Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.

Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.


Heart, Smarts, Guts, and Luck: Book Review

April 15, 2013 Book Reviews no comments

What are entrepreneurs and business builders made of? Who should you bring to your team at different stages of growth, and why?

The answers, according to venture capitalists and business leaders Anthony K. Tjan, Richard J. Harrington and Tsun-Yan Hsieh, are contained their book Heart, Smarts, Guts, and Luck (HSGL). Tackling the human aspect of entrepreneurship, leadership and management, the book surmised that each of us are biased towards one of four traits – namely heart, smarts, guts, or luck – in our decision-making processes.


Tell to Win: Book Review

April 7, 2013 Book Reviews 1 comment

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.