How Badass Users Makes Your Business Awesome

Content Marketing 101: Mapping Your Buyer’s Journey

April 5, 2017 Content Marketing 11 comments

Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing  may take months or even years before you see serious results?

To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.

Brand Storytelling: How to Hit The Bull’s Eye

March 15, 2017 Content Marketing 2 comments

Is your brand story as compelling as The Hunger Games? (source of image)

Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?

Perhaps you’ve been telling the wrong story – if at all.

Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.