Courtesy of Mothership.sg (photo by Chiew Teng)
Maverick civil servant. Creator of hundreds of thousands of jobs. Iconoclastic foreign investment czar.
Former Chairman of the Economic Development Board (EDB) and A*STAR (Agency for Science, Technology and Research), and current chairman of SPRING Singapore, Philip Yeo is a legendary leader par none.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
All smiles from the Pan Pacific Hotels Group team
Do you know that around 800 million people go to bed hungry every night?
That’s a staggering 1 in 9 people. What’s more ironical, at least according to the Food and Agriculture Organisation (FAO) of the United Nations, is that we actually produce enough food to feed everyone on our planet.
Wish to know the best thing about social media marketing?
Well, there are lots of free online tools which you can use to boost your game.
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Image from Charm Magazine
When was the last time you did something truly creative? How did it feel?
Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
The best thing about social media marketing is that it blends the art of creativity with the science of data.
Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
Contrary to popular belief, ostriches do not stick their heads in the sand (source of image)
Time and time again, the Ds of life assail and pummel us to the ground.
Defeat. Discontent. Debt. Distress. Disease. Disappointment.
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
