Brand Media Strategy – Book Review

Brand Media Strategy – Book Review

November 19, 2014 Content Marketing, Social Influence 1 comment

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.


Top Social Media Brands in Singapore – Oct 2014

November 16, 2014 Content Marketing, Social Influence no comments

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.


Are You a Social Media “Porn” Star?

November 13, 2014 Content Marketing, Social Influence no comments

building porn photo

We are living in the age of “porn”. And most of it has very little to do with sex.

Unlike the more salacious kind, such “porn” are usually completely safe for families and kids. Unfortunately, like their more notorious namesake, such behaviours could be addictive. Carried to extremes, they can be unhealthy for one’s mental and physical well-being.

In fact, some of us are so obsessive compulsive about capturing and sharing every waking moment that we end up suffering cold turkey if our Digital Documenting & Distribution Devices (4Ds) go haywire or are wrangled away from us!

What are the kinds of “porn” that we are talking about?


Enterprise Messaging Comes of Age with sqoope

November 10, 2014 Blog, Business and Management no comments

sqoope with sendQuick Diagram

Easy enterprise messaging with sendQuick (SMS) and sqoope (data messaging)

Everybody’s on an instant messaging app these days.

Fast, convenient and almost idiot-proof, they allow us to communicate quickly with each other via text, photos, videos and more. Tapping on our data connections – be it 4G or WiFi – data-based messaging is just as instantaneous as SMSes without incurring higher mobile charges.

However, messaging on a consumer platform becomes a little dicey when it comes to work. For a start, what happens if an employee leaves the organisation? Would the organisation still be able to access his or her message files and records?

Consumer instant messaging platforms may also be subject to various security risks like phishing attempts or “poison URLs”. In addition, archiving key decisions made via messaging may be virtually impossible due to personal privacy issues.

What then should companies do?


Managing Online Trolls, Haters and Critics

November 9, 2014 Content Marketing, Social Influence 4 comments


Source of image

Social media is a double-edged sword.

Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.

Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.


The Power of Right Believing: Book Review

October 19, 2014 Blog, Book Reviews 1 comment

The Power of right Believing

What should we do when life throws us lemons? After all, we are living in a flawed world and are prone to anxieties, guilt, torment, depression, and all kinds of problems.

The answer, according to Pastor Joseph Prince, is to believe right. In his latest book, The Power of Right Believing, Prince teaches that “right believing always produces right living” and allows us to “let go of a life of defeat and step into a life full of victory, security, and success”. Focusing our thoughts on God’s love and mercy yields far better outcomes than believing in unhealthy emotions which lead to “toxic feelings of guilt, shame, condemnation, and fear” and ultimately negative behaviors, actions and addictions.


How Lee Kuan Yew Foiled Communists Through Radio

October 11, 2014 Blog, Book Reviews no comments

Let’s do a little quiz.

How many of you know who Lim Chin Siong or James Puthucheary were?

Or this formidable sounding dude called “The Plen”?

Stumped? Don’t worry. I was just as clueless.

Hopefully that will change with the re-launch of The Battle For Merger. Narrating how our first PM Lee Kuan Yew wrestled control for Singapore from communist insurgents, the book is published jointly by the National Archives of Singapore and Straits Times Press.

Brainchild of DPM Teo Chee Hean, the reprint of The Battle For Merger chronicled the series of radio broadcasts by former PM and Minister Mentor Lee Kuan Yew (LKY). Updated from the original edition published way back in 1962, it contains the transcripts of 12 radio talks written and delivered by Mr Lee between 13 September and 9 October 1961.