United Airlines is now one of the most Tweeted, Googled and Facebooked airline on social media.
It has gone viral in a spectacularly wrong way. And all for an “airline disaster” that you would never imagine.
Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.
What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.
Is your brand story as compelling as The Hunger Games? (source of image)
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.