Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Feeling clueless about what content topics you should write on? Stressed by the need to fill your content calendar?
As a content marketer myself, I know how frustrating it feels.
Choosing the right content types can be a challenge for content marketers.
After all, there are so many different content formats out there – from Facebook posts to LinkedIn text posts, YouTube videos, eBooks, infographics and more.
Wish to improve online conversion for your website? Need to show better marketing ROI to your boss?
In this article, I will lay down 7 important online copywriting principles that will transform your content marketing efforts.