On the surface, branding your business seems pretty straightforward. Figure out who you are and tell the world about it.
However, getting the world out isn’t as simple as it once was.
Why Branding Isn’t As Easy As It Used to Be
How Video Emails Increase Web Accessibility
Wish to cater to a wider range of audiences in your emails and other online content? Consider including a video.
The goal for everything on the web is to be accessible to everyone. Sadly, however, we aren’t anywhere close to achieving this goal.
Top Social Media Marketing Trends for 2023
Curious to know how Social Media Marketing will look like in 2023? What are the major trends to consider for social networks like Facebook, Instagram, TikTok, LinkedIn, YouTube and Twitter?
Before we go there, let us first do a quick recap of 2022.
Marketing to the Digital Generations
The digital generation is unique. They grew up in the age of the internet and are savvy users of online content.
As a marketer from an earlier generation, this can be both a challenge and an opportunity.
The 12 Vital Disciplines of Top Digital Marketers
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Wish to succeed in the fast growing world of digital marketing? Wonder how you can be a successful digital marketer?
Start by identifying the traits which most successful digital marketers have!
Upstream: How to Nip Problems in the Bud [Book Review]
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
Optimizing Your Website To Generate Sales
Many businesses underestimate the power of a website. A surprising 29% of Small Medium Businesses (SMBs) don’t even have a website.
Indeed, not having a website or failing to take full advantage of one is a big mistake.
How to Craft and Tell Powerful Stories
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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
The Top Business Management Protocols Your Company Should Be Following
Your company leaders set the tone for your entire organization. If you want a strong company culture and employees who thrive and grow, then you need to focus on the business management protocols that create a staff filled with confidence.
But what form, shape and intent should these management protocols take?
5 Essential Steps to Create a Functional, Stylish, and Secure Website
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As the digital landscape continues to develop, your website is increasingly important. It is a tool that combines sales, marketing, and communication.
In many ways, it’s your most visible storefront in the global marketplace. As such, it’s worth taking the time to get it right.