Why Showing Employee Appreciation Should Never Be Overlooked

Social Media Marketing vs Content Marketing: Which is Better?

May 3, 2023 Content Marketing, Social Influence 1 comment

Social Media Marketing vs Content Marketing

What is the difference between social media marketing and content marketing? Which of these digital marketing strategies work better for your brand?

If you are like many marketers, you’re probably confused by the two. After all, you need to create lots of content as a social media marketer, and social media channels like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are often used in content marketing campaigns.

How Companies Are Incorporating Automation Tech In Influencer Marketing

April 18, 2023 Social Influence 1 comment

Image by Gerd Altmann from Pixabay

Marketing, at its most fundamental level, is always about human connection. This is especially relevant in influencer marketing — in which the primary goal is to build relationships rather than promote sales.

Influencer marketing, while rooted in human nature, is not exempt from the benefits of technology. On the contrary, automation technologies can significantly contribute to the success of influencer marketing campaigns.

Why Personal Storytelling Matters — And How To Tell Yours

April 12, 2023 Book Reviews, Personal Branding 1 comment

Office photo created by tirachardz – www.freepik.com

Do you know that personal stories can change the world? More importantly, would you like to make an impact through personal storytelling?

All of us have stories. These personal narratives include episodes of our life, our education, our work, our relationships, as well as our interactions with the world around us.