Content marketing is a rapidly evolving discipline within the field of digital marketing. As consumer trends shift and change virtually every week, you need to constantly update your approach to connect meaninfully with your customers.
But what strategies and tactics can you apply in order to do so? Enter Targeted Content Marketing.
As we commemorate LKY 100, the centenary of Lee Kuan Yew’s birth, a reflective hush settles over Singapore. Our nation pauses to remember the man whose vision and leadership helped turn us from a “mudflat into a metropolis”.
Born on 16th September 1923, Mr Lee Kuan Yew, fondly known as LKY, was a beacon of resilience and innovation. His leadership style offers timeless lessons not only in leadership and governance, but in our own personal development.
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.
Are you struggling to create videos for your social media marketing campaigns? Wonder how you can optimize your videos on Facebook, Instagram, TikTok, Twitter, LinkedIn and other social media channels?
In this social media video guide, you will learn a couple of strategies that you can take to boost your video performance on social media.
What does it truly mean to be an ‘influencer’ at work or at play? Are there steps you can take to improve your influence?
Contrary to popular belief, positive influence isn’t about the number of Instagram followers or LinkedIn connections that you have. Rather, it is about how you can impact an interaction, relationship, task or community to produce a positive outcome for all.
There’s so much more to the real estate industry than selling houses and making deals. Before any of that can happen, real estate agents need to find the right clients.
Generating client leads is extremely important for running a business and maintaining sales, and real estate businesses are no exception.
Photo by Mikael Blomkvist
Maintaining a strong brand is essential for any business today. This is especially so in an increasingly crowded marketplace where you need to stand out to be remembered and trusted.
While components such as your logo or a strong mission statement may be useful, these alone do not help your brand to become a strong tool for your business’s growth.
Leaders set the tone for an entire organization. Those under management often look to them to see how they should react to difficulties.
Calm, thoughtful leadership normally goes hand-in-hand with well-planned and articulated solutions. When the world is going wild all around, excellent managers know that a measured response makes a clear difference in turning things around for the better.
Which matters more in the world of social media marketing: engagements or conversions?
Is “going viral” necessarily the best thing for your social media posts? What about interactions like reactions and comments? Or the actual number of people sending you an enquiry or purchasing your product?
As Singapore celebrates its 58th birthday, it’s a time for reflection, gratitude, and looking forward to the future.
In the midst of the festivities (NDP2023 anyone?), I find myself pondering the journey we’ve taken and the path I’ve walked professionally and personally.