Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Online Copywriting vs Content Marketing: What’s the Difference?
Preventing Stagnation in Your Marketing Campaigns
Are your latest marketing campaigns stagnating? Do they have that “been-there, done that” feel to them?
You may have tasted success, with genius marketing campaigns propelling your brand to new heights. Or perhaps, your previously published marketing content still has the power to draw eyeballs and attract clients.
15 Top Brand and Marketing Storytelling Examples
To build a powerful online presence, you need to master the art of brand storytelling. Here’s why:
Compelling stories can be up to 22 times more memorable than pure facts alone. Moreover, storytelling releases the love hormone oxytocin in your audience—a process that makes them a lot more likely to buy from you.
Personal Branding Strategy: How To Start Right
Personal branding is THE thing in the digital and social age.
You need to spend time building your personal brand regardless of whether you are striking out as an entrepreneur, working in an organisation, or hoping to grow your business.
Top Social Media Marketing Trends in 2022
What are the major social media trends in 2022, and how can you take advantage of them?
In this article, you’ll learn what works (and what doesn’t) on social networks like Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter for the year ahead.
How to Slow Down and Be Still in the Digital Age
Find it hard to slow down and be still in our digital age? I certainly do!
As a digital entrepreneur and content marketer, my life is always on the go.
Content Marketing Insights: The Transformational Consumer
To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
The Beginner’s Guide to Online Copywriting in Singapore
Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!
19 Evergreen Marketing Lessons from The Grateful Dead
Heard the band Grateful Dead sing ‘live’ before? Well, neither have I!
What caught my attention about the band, however, was this:
How to Engage With Your Customer Base During the Holiday Season
How can you make this holiday season the most wonderful time of the year? It’s easy: Create a better experience so you can retain more customers and a loyal fan base.
With these top strategies in mind, you get a chance to make more sales and inspire happiness.